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5 Reasons why incentivising reviewers isn’t necessary Incentivizing reviewers to leave reviews for your products is a huge trap. It might be a smart idea, but here’s the reality: the consumers are in control, not you. Instagram influencers and vloggers have cost the beauty industry an immense amount of money for promotions ranging from chapsticks… Continue reading 5 Reasons why incentivising reviewers isn’t necessary

How negative reviews benefit your online sales Reviews hold immense power over brands: they can either boost or hurt reputations. Companies are always improving their products to prevent as many negative reviews as possible, but let’s face it: nothing is ever one-size-fits-all. Negative reviews are inevitable, no matter how well-beloved it is by consumers.  That… Continue reading How negative reviews benefit your online sales

The Power of Customer Reviews: What is the Number behind Growth? From a consumer’s perspective What kinds of reviews are considered ‘high-quality’ for consumers? Consumers read reviews to make informed decisions before making an actual purchase. High-quality reviews benefit consumers in a way that helps them better understand the product’s usability, durability, as well as… Continue reading What defines a high-quality review?

Why online reviews should be part of your marketing strategy Online reviews have become huge factors that influence a buyer’s journey. They are the modernized version of word-of-mouth based on the principle of marketing and advertising. It has especially evolved rapidly over the last decade to significantly impact everything from brand awareness to consumer trust.… Continue reading Why online reviews should be part of your marketing strategy

Why you should leverage UGC to drive online sales In the last decade, social media has developed into an unparalleled powerhouse of marketing’s most valuable commodity: user-generated content (UGC). Now more than ever, the direct impact of UGC on purchase behavior has become fundamental to the e-commerce world. Without it, companies will fail to bridge… Continue reading Why you should leverage UGC to drive online sales

Quantity matters: how review volume impacts conversion rates Before we jump into review volume, here’s a question to consider: would you rather purchase a product with 10 online reviews or a product with 453 online reviews?  Before we answer the question above, let’s revisit the importance of ratings and reviews in the digital marketplace.  Online… Continue reading Quantity matters: how review volume impacts conversion rates

The Power of Customer Reviews: What is the Number behind Growth? In the past year, governing bodies including the European Commission have imposed new legislation to prevent further saturation of fake reviews across the digital marketplace. Their intentions? To empower the online consumer’s shopping experience by upholding authenticity and UGC. Reviews heavily influence a majority of… Continue reading Leverage authenticity and UGC to tackle fake reviews

Keep it fresh: the importance of review recency Imagine scrolling through an online marketplace, searching for the perfect coffee machine. You stumble upon a promising candidate from a brand you’ve never heard of. The features seem impressive, but as you scroll down, you notice the last review was posted a year ago. Would you take… Continue reading Keep it fresh: the importance of review recency

The Complete UGC Guide: Essential Tips and Strategies for Success! User-generated content (UGC) has become a cornerstone of effective marketing strategies. From social media posts to customer reviews and videos, UGC offers brands a powerful way to engage with your audience authentically. In this comprehensive guide, we’ll delve into the world of UGC, exploring its… Continue reading The Complete UGC Guide: Essential Tips and Strategies for Success!