Bosch came to Stars and Stories in January 2022 to discuss adding online reviews for the launch of their new product, the MyMUM MUMS2TW00 Food Processor. A sleek design with a modern look, it comes customizable with 81 color combinations and additional accessories. However, no reviews mean no sales. Bosch understood that it needed high-quality reviews to bolster consumer trust to increase sales activity in light of its new product launch. That’s where we came in.
In March 2022, we began preparing review campaigns across Finland, Sweden, Norway, and Denmark to target a Nordics-based audience. We selected 40 reviewers passionate about home cooking to participate in this campaign. Between the recruitment, testing, reviewing, and closing period, we distributed 40 samples of the food processor across all four countries and received 83 authentic reviews in the span of four weeks. Thanks to our collective partnership with Bazaarvoice, we easily syndicated many of these reviews across major retailers in the Nordics, including Pricerunner, Prisjakt, Hintaopas, and more.
The reviews we collected had an average rating of 4.1 with an average length of 115 words, resulting in an overall 92% recommendation rate from our reviewers. 79% of those who tried and tested the Bosch MyMUM Food Processor expressed positive reactions in their feedback with many complimenting the product’s size and equipment performance when it came to whisking cream and baking.
“Flexible and powerful machine” ★★★★☆