Libresse, a global brand specializing in intimate care for women, needed ratings and reviews via Buzzador for their new line of feminine hygiene products. The target KPIs were set to 50 ratings and reviews per product, which included their PureSensitive towels, liners, Intimate Wash Gel, and Intimate Wipes.
Since we needed 50 reviews per product (there were four products total), we needed at least 200 reviews in all for the campaign to be deemed successful. We targeted women between the ages of 20 and 50 across all Nordic countries (Finland, Denmark, Norway, Sweden) and ended up selecting a total of 198 participants.
Participants from Denmark tested only the Puresensitive Intimate Wash Gel and Wipes while everyone else tested the towels and liners. Once we sent them the samples, it was time for the ladies to use, test, and evaluate Libresse products and share their thoughts on the products’ usability, durability, and effectiveness.
Buzzador reviewers showed great enthusiasm for Libresse feminine hygiene products throughout the campaign. 98% of the reviewers from Denmark recommended the wash gel and wipes, while the rest gave a 97% recommendation rate for the towels and liners.
96 women also shared their positive experiences with the Libresse products on Instagram via posts and stories using the hashtag #LibresseBuzz. With most of them having an average of 1.3k followers, the reviewers further increased the organic reach our campaign had hoped for.
With 250 participants, we were able to help deliver a total of 158 social media posts with 237 ratings and reviews, achieving a total audience reach of 398.419 within an impressive four-week period.
What reviewers said about Libresse products
“I use Libresse PureSensitive Intimate napkins when I have a long day on the speed. I teach sports and it is great when you can freshen up with one napkin in the middle of the day so you are ready for the rest of the day. They are without perfume and allergens and they maintain their natural balance and PH value.”
– KATRINE DAUGAARD, Denmark
“The PureSensitive Liners were thin, comfortable, and fit well in case of discharge. Gentle and soft against the skin, but could have had a little more glue then it fits better by physical activity.”
– MARITA, Norway