Saeco Coffee Machine leverages power from Ratings and Reviews


About the product

The Saeco Xelsis Suprema SM8889/00 is a fully automatic and versatile coffee machine. With over 22 coffee specialty features available, it can brew anything from a steaming cappuccino, flat white, or espresso macchiato. Brew settings can easily be adjusted with BeanMaestro to produce the best aroma from your coffee beans, while the LatteDuo function allows the device to brew two coffees simultaneously. Thanks to the color display with touchscreen, the Saeco Xelsis Suprema fully automatic coffee machine SM8889/00 is easy to use.

Campaign objectives and process

Philips Domestic Appliances needed authentic ratings and reviews for their Saeco Coffee Machine product on, a major German retailer site. 


Preparation for this campaign began in late June 2022. To execute this campaign, we carefully selected eight reviewers from our German community with men and women averaging the age of 36 to test and review the product. Within a short three week turnaround, we delivered the promised reviews and formally closed the campaign four weeks after launch. 

The results

Reviewers gave the coffee an average 4.4 rating with a majority of them saying they would happily recommend this product to their family and friends. Many praised the product for its huge touchscreen display, variety of different coffee specialties, and overall coffee quality and taste. 


Authentic reviews delivered




Average rating




Average words per review


“When I unpacked [the coffee machine] for the first time, I was surprised at how big and powerful the coffee machine looked. Although I knew the dimensions when ordering, it still looked even larger in real life. If you only have limited space in the kitchen, this will probably be a bit difficult. Otherwise, the coffee machine makes a valuable impression with its titanium look… The taste of the coffee is full-bodied and very tasty. Whether it’s an espresso in the morning or a latte macchiato at noon, I’ve never had a coffee that I didn’t like. I was completely won over by the fully automatic coffee machine despite the high acquisition costs. You quickly have a really tasty coffee that is cheaper in the long run and better for environmental reasons than our previous capsule coffee machine.”

Daniel G. from Konstanz, Germany​