• Beauty Buzz

How Isadora Lit Up
Social Media with Stunning Reviews

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Challenge

Isadora sought to elevate its presence in the beauty industry by generating buzz for its premium makeup products. The goal was to encourage authentic reviews, drive social media engagement, and establish credibility through real consumer experiences.

Solution

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Isadora collaborated with Stars and Stories to launch a targeted Buzz campaign, sending makeup kits to 60 carefully selected beauty enthusiasts. These participants, primarily women aged 25-40, were invited to share their honest experiences through social media posts and reviews.

The campaign activated multiple engagement tactics:
  • Social media posts and stories using #ISADORABUZZ
  • Ratings & reviews collection to boost brand authenticity
  • A photo competition to encourage creative content
  • The prestigious Stars and Stories Seal of Recommendation

Execution

Campaign Details

  • Number of participants
    60
  • Campaign duration:
    October 2024
  • Objective:
    Increase social media presence and collect authentic user reviews
  • Products Included
  • Isadora Build-Up Extra Volume Mascara
  • Isadora Blush Powder
  • Isadora Perfect Moisture Lipstick
  • Isadora Shimmer Eyeshadow Stick
  • Isadora Matte Eyeshadow Stick
  • Mission
  • Engage beauty lovers to share their experiences through ratings, reviews, and social media content
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Results

Social Media Engagement

304,185

Instagram Reach

50

Total buzzadors who posted

320,332

Total followers reached

Organic engagement:
  • 21 mentions
  • 25,136 additional reach
  • 21 mentions
  • 25,136 additional reach

Ratings & Reviews Impact

4.5/5

Average
rating

ratings

Key consumer insights:

  • Consumers praised the quality and long-lasting effect of the makeup products
  • The mascara was highlighted for its volumizing effect and smudge-free wear
  • The eyeshadow sticks received praise for their creamy texture and easy application

rating
Customers rate us Perfect

338

Total reviews collected

ratings

Stars and Stories will listen to your request, customise offers, and deliver quality output you can trust while keeping you well-informed throughout the process.
John DoeCEO
John Doe
Stars and Stories will listen to your request, customise offers, and deliver quality output you can trust while keeping you well-informed throughout the process.
John DoeCEO
John Doe
Stars and Stories will listen to your request, customise offers, and deliver quality output you can trust while keeping you well-informed throughout the process.
John DoeCEO
John Doe

Campaign KPIs vs. Results

71
KPI: 45

Instagram Posts

338
KPI: 270

Ratings & Reviews

345,468
KPI: 60,000

Organic Reach

649,653
KPI: 320,000

Total Campaign Reach

Conclusion

The Isadora campaign successfully leveraged the power of social media and consumer- generated
content to surpass all key performance indicators. The influx of positive reviews and high engagement
reinforced Isadora’s brand positioning in the beauty market. The Seal of Recommendation further solidified its credibility, making the brand a go-to choice for beauty overs.

By blending influencer power with authentic consumer insights, Isadora proved that makeup isn’t just about looking good—it’s about feeling confident and empowered