This industry ain’t cheap. And that’s true for companies and consumers alike. To defend the cost, complex systems and features just keep emerging. Once you’ve justified the price tag internally, it’s time to face the external jury…
The average customer will look for the average features: size, battery life and screen quality. How can you get them to appreciate whats under the hood? The details your engineers slaved over for months and months?
Get your reviewers educated about your CPU and RAM in an efficient way – word of mouth. Stars and Stories can pair your product up with reviewers in the know. Their reviews will bridge the knowledge gap between your developers and your average consumers.
The Microsoft Surface Book 2, designed for creative professionals, needed a very specialist target group. Microsoft wanted us to source Engineers and Architects between the ages of 25 and 49, to put the latest model from their surface range through its paces. Fortunately, we have quite the fraternité of French reviewers, and when Microsoft called upon our expertise, we had 369 potential reviewers sign up to test the Surface Book 2. Whittling that feverous response down to a slither of its size was the first challenge. We only needed 5 reviewers, and due to the high expense of the product, we had to be certain the samples ended up in the perfect hands. Eventually, we found them. The ultimate reviewers. Microsoft wanted 16 reviews, and we delivered 20 – all of them with 4 or 5 star ratings across 4 retailers, including Amazon. These reviews spoke the language of ordinary French consumers, but with a techy twist.
Axelalf
From typing notes with the stylus during meetings, to configuring network equipment in a datacenter, this machine is at home on any terrain. The autonomy of the set allows me to spend the day without having to run behind an electrical outlet to recharge.
I have also tested the CPU and graphics card that provide both Lightroom and Photoshop. As soon as the effects are applied the photo is instantly updated, no application time, no latency, everything is fluid and fast. Moreover the use of the stylus for this type of work was a real plus. It allows me to be precise, fast – a real pleasure!
well … nearly!