Blink twice and they’re gone. Our lives are cluttered by them. Groceries, toothpaste, hair gel. Because they’re everywhere, it’s sometimes easy to miss them….
It’s a downright mission to get online reviews for products considered so commonplace. If the product is disposable, consumer feedback can also be seen as unneccessary. But as everything migrates to the online arena, social proof for these FMCGs becomes vital.
The Stars and Stories Solution
You don’t need a 1000 reviews to be effective. 20 to 30 reviews with a good rating will give you all the usual benefits of online reviews: more sales, more trust, more awareness. All that’s really needed is to get people excited about the ordinary, and make them realise just how important their consumer feedback is.
Client Case Study
We’re proud to serve Beiersdorf, the umbrella organisation for Nivea and Hansaplast. Reviews of plasters? We thought it was impossible too – until we did it. But the biggest challenge was presented to us by NIVEA. They wanted 725 men and women to review 29 SKUs across 4 retailer sites. We pulled out all the stops and delivered 1299 authentic reviews. Read how here.
“The Nivea sensitive facial cream is a great product”
The cream is easy to apply thanks to the tube and it gives you exactly the boost that you need. I use the cream every morning after showering. I love the fact that it doesn’t make my skin feel sticky and it doesn’t make my skin shimmer. The only downside is that after 4-6 hours, it feels like the cream has lost it’s effects. The skin is still hydrated, but you can feel the dry spots coming back. I would recommend this cream to every man who like to pay some more attention to his personal body care.