Home, DIY and Garden

Home sweet home. It should be full of products that make domestic life as simple and cosy as possible. But as the industry really takes off, the products only become more complex…

Industry obstacles

You’d be mistaken for thinking an iron is an iron. Oh no. A modern iron comes with a thicker manual than a Dickens novel. Durilium Glide technology from Tefal anyone? There’s a lot of technology revolutionising once humble homeware, so peer education and social proof from online reviews will keep your smart products accessible.

The Stars and Stories Solution

Building a credible and reliable online presence is the key to your success. This starts with offering amateur chefs, cleaning freaks and stay-at-home parents the chance to test your products, and see how their home can adjust to your technologies. Send us some samples and we will find these reviewers.

Client Case Study

You wouldnt let a stranger into your home. So what about a robot? Maybe if you’d read an authentic consumer review of this robot. iRobot Roomba realised just how crucial genuine consumer stories are to future online sales, and so they reached out to us to help them welcome their robotic vacuum cleaner into even more homes. Read all about it here.

READ CASE STUDY

REVIEW EXAMPLE

“the iRobot Roomba 875 makes this annoying
job a lot more pleasant”

Maarten Ongering

Our family is made up of two adults and two small children, everyone with children will agree that this can be quite busy. Besides the work and daily obligations, we would like to do as many fun things as possible and vacuuming is certainly not part of that, but the iRobot Roomba 875 makes this annoying job a lot more pleasant, because you have to do (almost) nothing more for it. Just before work, after breakfast (including a lot of crumbs!) you press the button of the vacuum cleaner and when you come home after work you empty the cassette, that’s it.