How Nokia increased their sales on Fnac and Darty with 313 online reviews

A Nokia health products case study on the impact of authentic online reviews on sales of Nokia health products.

The Nokia health products challenge

Acquired in 2016 by the Nokia group, the French company Withings saw its connected devices go under the banner of Nokia connected health products in June 2017. The complete series of products passed under the Nokia brand and overnight, its best connected devices, best-sellers for months, found themselves without any online reviews on the most important e-commerce sites.

10

SKU’s

327

Authentic Online reviews

125

Average Word Count

Why did Nokia need authentic reviews?

Nokia needed to organize a counteraction in time for the Black Friday promotions at the end of October, as well as the launch of their new products. Nokia wanted its flagship products to have significant authentic and honest reviews before an upcoming promotional campaign.

“WE WERE LOOKING FOR A UNIQUE PARTNER TO SUPPORT MANY CAMPAIGNS IN DIFFERENT COUNTRIES.”

.

Florian Chaumont
Channel Marketing Specialist
Nokia

The Stars and Stories solution

Nokia selected 10 different connected devices: scales, watches and even a thermometer. The goal was to collect 300 reviews on the most important French, Swiss and German e-commerce sites for the brand: Fnac.com, Darty.com, Digitec.com and Galaxus.com “We were seduced by the global network of e-merchants with whom Stars and Stories collaborates, in France and in Europe, notably by their exclusive access to the Fnac and Darty sites. For us it guaranteed the reliability of their solution” explains Florian Chaumont (Channel Marketing Specialist at Nokia). As soon as we had received the products, we began recruiting the reviewers. Less than a week after, the products were shipped.

The campaign results

After four weeks of testing, our reviewers left their reviews on the sites chosen by Nokia. And many more. The reviewers were so excited about these connected devices that they didn’t hesitate to share their experiences on other websites. We counted exactly 327 opinions shared on Fnac, Darty and Digitec only, of which 91.5% were positive, with an average of 123 words per opinion. “When we saw the objectives were exceeded, and especially when we saw the quality of the reviews, we were delighted with this operation.”

What was Nokia’s experience with us like?

“A very smooth campaign”

“It’s always a great moment when you release a new product. It’s hard to know what features will be most important to consumers, so when we saw that the objectives were exceeded, and especially when we saw the quality of the reviews, we were delighted with this operation.”

REVIEW EXAMPLE

“I LOVE THE DESIGN, VERY EASY TO USE”

MathieuR

“I bought this WiFi connected scale because I put on a lot of weight these last months and this scale is perfect to follow the evolution of my weight thanks to the free application Health Mate where you enter the information such as size, weight, you will be able to follow your weight every day, your BMI, the number of steps, your heart rate, the blood pressure… all on the dashboard of the application but also other functions are available on the app such as training programs, sleep ritual and pregnancy guide.. I love the design it is very easy to use, it can recognize up to 8 people, shows the weather, your weight and your BMI, you can use it on a carpet or floor, arrows appear in the corners to position you correctly, and you can slip it everywhere. A nice discovery, I recommend this product.”

Contact our sales team now!

Jeroen den Bok

Founder and CEO

Tel: +31 (0) 628 286 078

Jurjen van Vliet

Co-Founder and CRO

Tel: +31 (0) 655 342 227

Arjen de Boer

Managing Director Benelux

Tel: +31 (0) 623 458 834

Stephane Le Breton

Managing Director France

Tel: +33 683 537 041

Florian Strunck

Managing Director Germany

Tel: +49 157 750 73241

Ready to rake in real reviews?

Build a strategy now!

LET’S GET STARTED

How Nokia increased their sales on Fnac and Darty with 313 online reviews

The Nokia health products challenge

10

327

125

Why did Nokia need authentic reviews?

“WE WERE LOOKING FOR A UNIQUE PARTNER TO SUPPORT MANY CAMPAIGNS IN DIFFERENT COUNTRIES.”

The Stars and Stories solution

The campaign results

What was Nokia’s experience with us like?

REVIEW EXAMPLE

“I LOVE THE DESIGN, VERY EASY TO USE”

Contact our sales team now!

Jeroen den Bok

Jurjen van Vliet

Arjen de Boer

Stephane Le Breton

Florian Strunck

Ready to rake in real reviews?

WHAT MAKES US UNIQUE?

STARS AND STORIES

POLICIES AND CONDITIONS

CONTACT

How Nokia increased their sales on Fnac and Darty with 313 online reviews

Share on social media

The Nokia health products challenge

10

327

125

Why did Nokia need authentic reviews?

“WE WERE LOOKING FOR A UNIQUE PARTNER TO SUPPORT MANY CAMPAIGNS IN DIFFERENT COUNTRIES.”

The Stars and Stories solution

The campaign results

What was Nokia’s experience with us like?

REVIEW EXAMPLE

“I LOVE THE DESIGN, VERY EASY TO USE”

Contact our sales team now!

Jeroen den Bok

Jurjen van Vliet

Arjen de Boer

Stephane Le Breton

Florian Strunck

Ready to rake in real reviews?

WHAT MAKES US UNIQUE?

STARS AND STORIES

POLICIES AND CONDITIONS

CONTACT