Acquired in 2016 by the Nokia group, the French company Withings saw its connected devices go under the banner of Nokia connected health products in June 2017. The complete series of products passed under the Nokia brand and overnight, its best connected devices, best-sellers for months, found themselves without any online reviews on the most important e-commerce sites. Nokia needed to organize a counteraction in time for the Black Friday promotions at the end of October, as well as the launch of their new products. Nokia wanted its flagship products to have significant authentic and honest reviews before an upcoming promotional campaign.
“WE WERE LOOKING FOR A UNIQUE PARTNER TO SUPPORT MANY CAMPAIGNS IN DIFFERENT COUNTRIES.”
Channel Marketing Specialist
How authentic reviews increase sales by 176% How an online review program helped iRobot to generate authentic user stories...