What if you are a retailer and about to launch a new, revolutionary condom for a high-end price? How would you convince people to buy condoms they’ve never used before and had them pay almost twice the price of a regular package? This was the challenge that Dutch online retailer Willie.nl was facing before meeting up with Stars and Stories.
Lelo, one of the world’s leading pleasure brands, invented HEX, a new condom using a hexagonal structure to deliver strength, thinness, and sensation at the same time. Willies.nl became the first e-tailer in the Netherlands to sell it online.