Even though they still sell most of their products through brick and mortar stores, electronics brand Sony has seen the most growth in it’s digital space for the last decade. The consumer electronics industry is notoriously competitive and has only gotten more so in recent years. Especially when consumers are considering to buy a product like a television and starting to compare prices and brands, a solid online presence is essential to help them make an informed decision. Consequently, at Sony the question arose: “How can we play our part in the online buyer’s journey?”
To put these results in perspective
It requires Sony to sell 26,100 televisions of this model in the Netherlands just two weeks to achieve the same review results without our help.
“WE LOVE THE ONLINE DASHBOARD THAT KEEPS YOU UP TO DATE. IT SAVES TIME AND MAKES IT EASY TO REPORT BACK TO YOUR TEAM”
Joost van de Beld
Online Brand Activation & MarCom Specialist