Named after one of our company heroes, ‘Musk’ is our baby. Well, more like our eldest child (and truth be told, our favourite). Our Musk is a paradox: an organic machine that systematically churns out authentic reviews. Frankly, it’s revolutionized our reviewing strategy, and saves us time and energy everyday. As proud parents, we could go on and on about our darling Musk, but we’ve saved the detail for our blog. In essence, Musk mechanizes our output, producing high volumes of authentic reviews every single day.