Personal Care

Lotions and potions. We all use them, because we all want to look and feel beautiful. Naturally this industry is VAST. It’s a difficult maze to navigate, but people will search to the ends of the earth for the products best suited to their bodies…

Industry obstacles

It’s personal, right? All of our bodies are different, and what works for one person could completely disappoint another, even within the same target groups and demographics. On top of this, it can be hard to get people to open up about their bodies. Even when hiding behind an alias, for some it still feels taboo to discuss their personal care routine. This makes online social proof difficult to generate.

5 star Solution

You need a human touch. Try a little tenderness. Personal care products take a while to work their magic, so reviewing campaigns have to be adjusted to fit this reality. We have the tools and systems to accommodate for these campaigns, and still deliver you authentic reviews faster than you can say ”epilator”.

Client Case Study

5 countries, 500 euros worth of equipment and an extensive ”do not use if…” list. Silk’n – leading light in the Health & Beauty industry – needed reviews for their clinically tested fat-reduction device. A belt you simply strap on, that does everything medical/cosmetic liposuction achieves? Surely, it was too good to be true! However, the Lipo had strict rules for use; we could not select anyone with epilepsy, heart disease, cancer, diabetes and circulatory problems – the list went on … More difficult still, this product could not be used on certain parts of the skin, so we had to ask reviewers if they had tattoos and where they had them. Needless to say, this campaign demanded sensitivity, not to mention patience and a skillful managing of expectations on all fronts. Silk’n claim it can take 8 weeks to see substantial results, and yet we had just half that time to operate a campaign. Thanks to our dedicated Campaign Managers and slick Logistics team, we pulled it off, and a few reviewers even witnessed results after 2 weeks. In the end, we delivered reviews in English, German, French, Spanish and Italian, across regional Amazon sites.

REVIEW EXAMPLE

“Its been a pleasure to try this product”

c.w. watts

I have had this item for the past two weeks and to be honest I was a bit sceptical about it, but my stomach now feels tighter and I have actually lost 3lbs. How has this happened? I don’t really know but the machine actually seems to work although its needs a few improvements such as, more clear instructions in the manual, a clear guide on the devices when turning up the power control, easier attachable pads, and possibly a much lower price tag.
Well there goes. Its been a pleasure to try this product and as I say, it has made a difference to myself in just two weeks.