How Microsoft software used online reviews to improve its seo ranking and conversion rate
A Microsoft software case study on HP Stream and ASUS Vivo
A few weeks before the summer holidays and all those university applications, Microsoft wanted to feature two laptops; one running Microsoft Windows 10, the other, Microsoft Office suite, with a SEO increase goal, and a increase conversion rate in mind.
The PC market is notoriously competitive and sometimes products have difficulty setting themselves apart. Microsoft was aware that a single review on a product page could increase the conversion rate by +10%. They raised awareness among their retailers and decided to reach out to Stars and Stories one more time to boost the volume of reviews on their main online retailers. We, here at Stars and Stories, made a selection of 12 reviewers who could use a laptop both in the office and at home.
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Authentic Online reviews
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“What consumers say about the quality of our products is very important to us, and we know that adding a single review to a product page with no review can increase the conversion rate by +10%, and the conversion can go up to +30% with a volume of 50 reviews for a product. We had a need for online reviews that were authentic and expressed argued facts to increase the conversion of our products pages, the SEO of our products and the communication around the quality of this series.”
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Nicolas Dumaille
Digital & Retail Manager
Microsoft France
We accepted the challenge, and in less than a week we had our 12 reviewers ready to try both products under different conditions. Each of them reviewed the PC for more than two weeks. After this, we asked them to publish their honest opinion on the main retailer websites in France.
Since the release of the Surface Pro 4 in 2015, Microsoft had tried different strategies to increase the volume of online reviews for this series, with limited success that sometimes required important logistical setups. Only three weeks after the reviewers received their products, the reviews were published on the targeted websites. “Stars and Stories gave us the opportunity to produce qualitative and quantitative reviews among qualified reviewers with complete responsiveness to increase the volume of reviews on product pages strategic to Microsoft.”
Learn from our experts: how can you achieve honest, upfront reviews from consumers who understand quality and can communicate their likes and dislikes in a clear and persuasive manner. Start collecting authentic online reviews now!
Tel: +31 (0) 614348097
Tel: +31 (0) 614348097
Tel: +31 (0) 614348097
Tel: +31 (0) 614348097
Tel: +31 (0) 614348097
Marine38
“I wanted to study on a PC with Windows10 (Word…) that was very light, practical, with a one day autonomy for the university and with a limited budget. I chose this Asus 200. For its price, this PC is really good! Folded it’s as thin as a binder, and opened its screen is big enough to work. Good compromise of size screen, not bulky for travel but big enough to work on documents or watch a movie. Light, it’s totally dedicated to mobility. The quality of the screen is good, the autonomy is excellent! The keyboard is soft to the touch. For its price it’s a 19/20. Only drawback, not a huge storage capacity available but a simple USB drive, a memory card or a hard drive fix this.”
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