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UGC insights have the power to transform your company to perform better and improve the brand-consumer relationship.

Why is review recency important? Fresh content converts better, especially for consumers who are unfamiliar with the product or brand.

Are fake reviews a nuisance for your website? It’s time to embrace authenticity and UGC to win back your brand’s legitimacy.

Before we jump into review volume, here’s a question to consider: would you rather purchase a product with 10 online reviews or a product with 453 online reviews?  Before we answer the question above, let’s revisit the importance of ratings and reviews in the digital marketplace.  Online shopping has skyrocketed over the past decade as… Continue reading Quantity matters: how review volume impacts conversion rates

Now more than ever, the direct impact of UGC on purchase behavior has become fundamental to the e-commerce world.

Online reviews are imperative to the success of any company’s marketing strategy, affecting everything from conversion rates to SEO ranking.

What kinds of reviews are considered ‘high-quality’ for consumers? We’re here to list the criteria your reviews should need to make the cut.

Stars and Stories is proud to offer full compliance with the ‘New Deal’ legislation implemented by the EU Commission.

As scathing as negative reviews can be at times, having them published across your website is not necessarily a bad thing.

Is it necessary to incentivise reviewers in order to collect authentic online reviews? Not really. Read more to learn why.