Stars and Stories

Quantity matters: how review volume impacts conversion rates


The volume of reviews that accompany a product offered for sale online has enormous significance. Imagine facing the dilemma of choosing between a product with a handful of reviews and one boasting hundreds – the decision seems clear, but its implications run deep.

Let’s delve into the profound impact of review volume on conversion rates and understand how it shapes consumer perception.

Table of Contents

Understanding the Significance of Ratings and Reviews

In order to understand the situation fully, it’s crucial to acknowledge the significant impact ratings and reviews have in the online environment.


Internet shopping has changed the way consumers behave, providing unmatched convenience. Still, it poses a distinct obstacle: how can consumers assess the quality of a product without actually trying it out? This is where ratings and reviews play a crucial role in connecting perception with reality. 


Recent research shows that almost 99.9% of shoppers depend on online reviews, considering them essential in their purchasing process. These evaluations offer detailed perspectives that conventional product descriptions and pictures frequently do not communicate, influencing consumer trust and certainty.

The Power of Numbers: More Reviews, Higher Conversions

In this article, we covered the power of reviews for the growth of your business. Recent research illuminates the profound impact of review volume on conversion rates, underscoring the importance of quantity in shaping consumer decisions.

The findings from PowerReviews’ research are compelling, revealing a direct correlation between review volume and conversion rates. Simply put, the more reviews a product garners, the higher its conversion rates soar.

Consider these statistics: 

So what can you do to start achieving review volume on your site? Simple. Start prioritizing collecting large numbers of ratings and reviews for your products. 

If you’re unsure how or where to begin, schedule a call with a member of our sales team to see how we can best help you achieve your target. In working with Stars and Stories, we guarantee the collection of high-volume reviews can be done in ways that are completely pain-free and more accurate, efficient, and scalable than ever before.

conversion-rates-with-reviews-the-more-the-best-900x161 (1)

Furthermore, this effect amplifies twofold when the page displays 11-30 reviews. Remarkably, products boasting over 100 reviews witness an astonishing 250% increase in conversion rates. These findings underscore the significance of review volume as a driving force behind consumer purchasing decisions.

Let’s delve into the profound impact of review volume on conversion rates and understand how it shapes consumer perception.

Industry-Specific Impacts

The impact of review volume transcends industry boundaries, exerting a profound influence on consumer behavior across diverse sectors.


Regardless of the industry – be it electronics, fashion, or hospitality – the principle remains consistent: more reviews equate to higher conversions. This universal truth underscores the importance of prioritizing review generation across diverse sectors. By recognizing the impact of review volume on consumer perception, businesses can tailor their strategies to capitalize on this phenomenon effectively.


Keep in mind: Reviews’ regency is also very important in the consumer’s decision-making process.

Let’s delve into the profound impact of review volume on conversion rates and understand how it shapes consumer perception.

Leveraging the Power of Review Volume

Armed with insights into the significance of review volume, businesses can strategically leverage this knowledge to drive conversions and foster consumer trust.


Prioritizing the collection of high-volume reviews can be a very nice strategy to step away from the competitors. Fortunately, streamlined approaches exist to achieve this goal efficiently and effectively. By embracing innovative solutions and leveraging consumer feedback, businesses can amplify their review volume, thereby bolstering brand credibility and driving conversions.

At Stars and Stories, we specialize in empowering businesses to harness the power of review volume seamlessly.


Our tailored solutions ensure a pain-free process, facilitating the collection of authentic, high-volume reviews. By partnering with us, businesses can elevate their brand’s credibility and drive conversion rates through the roof. Schedule a consultation with our sales team to explore how we can tailor our solutions to meet your specific needs and objectives.


The importance of the number of reviews in influencing consumer actions is becoming more clear. By acknowledging the crucial importance of reviews and implementing tactics to increase review quantity, businesses can access a potent tool for boosting conversions and building consumer confidence. Utilize the strength of the number of reviews to drive your brand towards unmatched achievement in the digital world.


Companies can incentivise customers to leave comments by offering discounts, prizes or exclusive access to future products or services. In addition, in partnership with Stars and Stories, businesses can provide a simple, easy-to-use review process and encourage more customers to share their feedback.
While a high volume of positive reviews can enhance credibility and trust, an excessive number of reviews may appear suspicious to consumers. It’s essential to maintain a balance and prioritize authenticity in review generation efforts. Remember Reviews’ regency is also very important in the consumer’s decision-making process
Businesses should respond promptly and professionally to negative reviews, addressing customer concerns and offering solutions where possible. Transparently addressing feedback demonstrates a commitment to customer satisfaction and can help mitigate the impact of negative reviews.

Have our Stars tell your Story on any platform?

Our Star Community is ‘locked and loaded’ and ready to go. Can we help you boost your reviews?