At Stars and Stories, we are committed to the responsible and ethical use of Artificial Intelligence (AI) across all aspects of our operations. As a company focused on creating authentic, user-generated content for the marketing and e-commerce industry, we recognize the profound impact AI can have on both our customers and community members. This pledge outlines our key commitments to ensure that AI is used in ways that are transparent, secure, and aligned with our values.
We strive to help our customers, members, and stakeholders understand how AI technologies are being used within our organization. This commitment to transparency is essential in building trust and ensuring that our use of AI is clear and accountable. We openly share the goals, processes, and outcomes associated with AI-driven operations, including those related to customers, member operations, and other key areas of our business.
We prioritize the security of data and continuously review and enhance our security measures to address emerging threats. In line with our responsibility to protect privacy, we are committed to safeguarding sensitive and confidential information. Our AI systems are designed to operate in a secure environment, minimizing the risk of data misuse. We comply with GDPR regulations to ensure that personal data is handled with the utmost care and respect.
We are dedicated to ensuring that our AI systems are fair and inclusive. We actively assess our AI tools to identify and mitigate potential biases, ensuring that the AI applications we develop do not perpetuate or exacerbate societal inequities. We are particularly cautious in our Members Operations, making sure that AI-driven decisions are made with fairness, transparency, and inclusivity for all individuals involved.
Our use of AI is driven by a commitment to customer satisfaction. We continuously evaluate the impact of AI on the customer experience, ensuring that AI tools remain accurate, relevant, and beneficial. Through AI-driven solutions, we strive to enhance the value we provide to our customers by better understanding their needs and improving their overall experience.
We are aware of the ethical implications of AI technologies and acknowledge the responsibility that comes with their use. Our AI-driven systems are developed and deployed in alignment with human values, with a focus on providing tangible benefits to customers while avoiding harm to individuals or communities. We maintain a strong ethical framework to guide the development and use of AI in our organization.
We recognize that our use of AI affects not only our customers but also our broader community. We are particularly mindful of the potential risks to community members, ensuring that all AI-driven decisions, particularly those related to campaign participants, are fair, transparent, and aligned with our values of trust and authenticity.
We fully comply with the General Data Protection Regulation (GDPR) and other relevant data protection laws to ensure that our AI systems meet legal requirements. Our pledge to responsible AI use is not only a commitment to ethical standards but also a commitment to complying with the laws that protect the rights and privacy of individuals.
Consent is required for the processing of personal data unless processing is necessary for the performance of the contract of employment. Any information which falls under the definition of personal data, and is not otherwise exempt, will remain confidential and will not be disclosed to third parties without appropriate consent.
Data subject must always be fully informed on the purpose of the data collection before providing consent. This information must be provided in such a way that the data subject has complete access to the information. Any use of previously collected data for a new purpose requires a new consent.
Stars and Stories® processes personal data to invite for selecting the best reviewers to test a product and, data subjects have the right to request an opt-out to these activities, which must be respected.
Stars and Stories® may, from time to time, be required to process sensitive personal data.
Sensitive personal data includes for example data relating to gender, religion, sexual orientation. This data is asked to the data subject and consent for processing this data will always be explicitly asked. Processing of sensitive personal data without explicit consent by the data subject will not be permitted. Only the data necessary for the purpose of the data processing is collected.
Stars and Stories® keeps a privacy register to provide and keep a good overview of the personal data processed by your organisation including why it has been processed and for what reason it’s been processed including Data Processing Compliance Agreements.
Stars and Stories® respects the rights of data subjects, including the right to access, accuracy and to be forgotten.
Data subjects have the right to access information held by Stars and Stories. Any data subject wishing to access their personal data should put their request by email to Stars and Stories® at privacy@starsandstories.com. Stars and Stories® will endeavor to respond to any such written requests as soon as is reasonably practicable, and in any event, within 30 days for access to records.
Stars and Stories® will endeavor to ensure that all personal data held in relation to all data subjects is accurate. Data subjects must notify the data processor of any changes to information held about them. Data subjects have the right in some circumstances to request that inaccurate information about them is erased. This does not apply in all cases, for example, where records of mistakes or corrections are kept, or records which must be kept in the interests of all parties to which they apply.
Data subjects have the right to be forgotten and can submit a request at privacy@starsandstories.com. Stars and Stories® will delete and/or anonymise all information of the data subject when all mutual legal agreements are fulfilled.
Stars and Stories® takes appropriate technical and organizational steps to ensure the security of personal data. All staff will be made aware of this policy and their duties under the General Data Protection Regulation. Stars and Stories® and therefore all staff are required to respect the personal data and privacy of others and must ensure that appropriate protection and security measures are taken against unlawful or unauthorised processing of personal data, and against the accidental loss of, or damage to all personal data.
An appropriate level of data security is deployed for the type of data and the data processing being performed. In most cases, personal data is stored in appropriate cloud systems.
Below a few examples are stated of what Stars and Stories® does:
Stars and Stories® must ensure that data processed by external processors, for example, service providers, Cloud services including storage, websites etc. are compliant with this policy and the relevant legislation. Data Processing Compliance Agreements with relevant third parties are in place.
When data held in accordance with this policy is destroyed, it must be destroyed securely in accordance with best practice at the time of destruction.
Stars and Stories® may retain data for differing periods of time for different purposes as required by statute or best practices, individual departments incorporate these retention times into the processes and manuals. Other statutory obligations, legal processes and enquiries may also necessitate the retention of certain data. Stars and Stories® will delete all data after the retention period.
Stars and Stories has a process in place for when data breaches occur, including reporting of the data breach within 72 hours to the Autoriteit Persoonsgegevens.
If an individual believes that Stars and Stories® has not complied with this Policy or acted otherwise than in accordance with the General Data Protection Regulation, the reviewer could contact the Data Protection officer of Stars and Stories® by email at privacy@starsandstories.com.
