Market Insights: Review Strategy Simplified
Market Insights reveals where and how many reviews you need. Without it, acquiring this knowledge would take weeks of manual labor every month.
Transform Reviews into Insights and Creative Content with Gen AI
Spotlight reveals where and how many reviews you need and makes you understand exactly what your customers are saying.
Created for Marketers who put Customer
Feedback first
With a subscription to Spotlight, you unlock access to two essential tools: Conversation Studio and Market Insights.
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- Boost Sales with Reviews: Find out the perfect number of reviews needed to drive big sales, tailored by retailer and country.
- Achieve Top Product Rankings: Get tips on how to rank high on major retailer platforms and actionable advice to improve.
- Recover from Negative Reviews:Spot products affected by negative feedback and create strategies to bounce back.
- Understand Competitors: Get a clear picture of what your competitors are doing and how you can stay ahead.
Conversation Studio: Reviews hold no Secrets Anymore
Conversation Studio knows what reviews really mean, information that typically takes a long time and costly one-on-one consumer interviews to uncover.
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- Create Content That Resonates: Use customer feedback to craft content that truly connects with your audience’s needs and preferences.
- Boost SEO: Optimize your content strategy with keywords and topics derived from customer reviews to improve your search engine rankings.
- Refine Marketing Strategies: Use insights from reviews to fine-tune your marketing campaigns, targeting what truly matters to your customers.
- Improve Customer Service: Identify product pain points and quickly create messages to help your customer service team address them effectively.
- Spy on your competitors: Have an insiders look in why consumers love or hate competing products.
- Track Trends: Understand the bigger picture of Customer Needs by analyzing thousands or even millions of reviews in one go.
Why Choose Spotlight?
- Know Where to Get More Reviews: Identify products and retailers that need more reviews to boost sales.
- Understand What Your Consumers Really Mean: Extract valuable insights from reviews.
- Know Where to Get More Reviews: Identify products and retailers that need more reviews to boost sales.
Spotlight testimonials
“As with many marketing departments, pressure is high and time is of the essence. That’s why we love working with Stars and Stories. Communications and expectations were always clear and transparent. We knew the investment and exactly what we get in return, including a detailed timeframe.”
Joost van de BeldBenelux Director | iRobot 
"Working with Stars and Stories is really easy. They have a 'hakuna matata' philosophy that lets you sit back and relax while they supply all the content, take care of all logistics, and keep you up to date with the results. I can’t really say that I have a favourite feature; I just love the complete picture.”
Martijn BraamBenelux Director | iRobot
"Very effective more mass reach with a more personal touch from influencers. Stars and Stories is very helpful, quick to answer questions, and flexible with timings."
E. EngqvistLindt
"Stars and Stories will listen to your request, customise offers, and deliver quality output you can trust while keeping you well-informed throughout the process."
E. KriegPhilips