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From the moment we wake up, every choice we have to make is part of a decision-making process. We choose one thing over another, from our toothpaste to our breakfast cereal. To rationalize these decisions and make them less risky, we seek arguments to support them. And at this moment, the brands that present the best arguments to their customers are those that let the customers speak for them.
Works like this – when people read positive (or even negative) reviews, they are more likely to trust the value of the product because it has been recommended by various individuals, whether known or not.
Understanding the importance of reviews in the buying decision journey is crucial. According to this Brightlocal research, 50% of people trust online reviews as much as personal recommendations. Therefore, both positive and negative reviews can help increase your sales.
Brands can incentivize customers to leave reviews by offering discounts, giveaways, or exclusive access to content. They can also create branded hashtags and encourage users to share their experiences using the hashtag, increasing visibility and engagement.
Brands can incentivize customers to leave reviews by offering discounts, giveaways, or exclusive access to content. They can also create branded hashtags and encourage users to share their experiences using the hashtag, increasing visibility and engagement.
Offer incentives such as discounts or loyalty points, make the review process simple and accessible, and follow up with satisfied customers to request their feedback.
