In a time where social media reigns supreme, consumers have become used to seeing genuine, user-created content. Consequently carefully selected, polished images have no more power over how consumers see things. Nowadays, authenticity is highly valued and user-generated content is a reliable source of information for the most exigent consumers.
The change in habits is especially noticeable among younger generations, such as Gen Z. This generation highly values visual and authentic content when making purchasing choices. In addition, they have a keen eye for analyzing whether or not a product is honest from real-life situations. Therefore, it is clear that UGC has become a crucial aspect of typical consumer expectations when interacting with brands on the Internet.
Want to know more about UGC strategy? In this article, we’ve put together a complete and enlightening guide.
The influence of user-generated content has a direct bearing on conversion rates. Thus, by integrating a content creation strategy into their platforms, companies are taking advantage of a powerful tool to increase conversions and sales. Studies show that an astonishing 99% of consumers actively seek out content such as photos and videos of other shoppers before buying something.
The pursuit of authenticity results in real benefits for companies, given that the UGC strategy increases conversion rates by an impressive 91.4%. Consequently, brands build trust and credibility for long-term success. Therefore, by sharing authentic experiences and genuine testimonials, companies are able to attract potential customers.
An inherent difficulty with online shopping is the lack of physical interaction with the product before purchase. This is when adopting a UGC strategy becomes a strong ally. Customers therefore gain a real vision that goes beyond the perfect images shown by stores. The images generated by another consumer show product details that interest people with the same purchasing preferences.
UGC serves as a portal to the authentic experiences of other consumers, whether it’s examining the physical attributes of a product or testing its functionality in everyday situations.
Brands enable consumers to make informed decisions and reduce uncertainty in online purchases through unfiltered, user-generated content.
Brands can incentivize customers to leave reviews by offering discounts, giveaways, or exclusive access to content. They can also create branded hashtags and encourage users to share their experiences using the hashtag, increasing visibility and engagement.
Brands can incentivize customers to leave reviews by offering discounts, giveaways, or exclusive access to content. They can also create branded hashtags and encourage users to share their experiences using the hashtag, increasing visibility and engagement.
Brands can incentivize customers to leave reviews by offering discounts, giveaways, or exclusive access to content. They can also create branded hashtags and encourage users to share their experiences using the hashtag, increasing visibility and engagement.
Brands can incentivize customers to leave reviews by offering discounts, giveaways, or exclusive access to content. They can also create branded hashtags and encourage users to share their experiences using the hashtag, increasing visibility and engagement.
