• Beauty Buzz

Sweet Success: How Lindt Lindor Made the Holidays Even More Indulgent

layers

Challenge

Lindt aimed to enhance brand love and visibility during the holiday season by engaging consumers in an interactive and authentic way. The goal was to generate a high volume of social media content, encourage heartfelt reviews, and reinforce Lindt Lindor’s reputation as the go-to premium chocolate for festive moments.

Solution

google.png
Lindt partnered with Stars and Stories to launch a Buzz campaign featuring a limited-edition Lindt Lindor Christmas kit. A total of 250 selected participants from Sweden and Finland received the kit, with the mission to share their experiences through social media posts, Reels, and product reviews.

The campaign utilized various engagement strategies:

  • Social media activation via Instagram posts, stories, and reels using #ISADORABUZZ
  • A photo and video competition to encourage high-quality user-generated content
  • Collection of detailed product ratings and reviews
  • Implementation of the Stars and Stories Seal of Recommendation

Execution

Campaign Details

  • Number of participants
    250 (150 SE, 100 FI)
  • Campaign duration:
    November - December 2024
  • Objective:
    Drive holiday-themed social media engagement and collect authentic consumer reviews
  • Products Included
  • Limited-edition Lindt Lindor Christmas Kit (3 products)
  • Mission
  • Inspire participants to share their Lindt moments through creative content and reviews
speakers.png
Results

Social Media Engagement

451,803

Instagram Reach

214

Total buzzadors who posted

800,628

Total followers reached

Additional organic engagement
  • 136 mentions
  • 104,542 additional reach
  • 21 mentions
  • 25,136 additional reach

Ratings & Reviews Impact

4.8/5

Average
rating

ratings

Key consumer insights:

  • Consumers loved the creamy texture and luxurious taste of the chocolates
  • The festive packaging was highlighted as a perfect holiday gift
  • Many participants described Lindt Lindor as the ultimate treat for family and friends

rating
Customers rate us Perfect

223

Total reviews collected

ratings

Stars and Stories will listen to your request, customise offers, and deliver quality output you can trust while keeping you well-informed throughout the process.
John DoeCEO
John Doe
Stars and Stories will listen to your request, customise offers, and deliver quality output you can trust while keeping you well-informed throughout the process.
John DoeCEO
John Doe
Stars and Stories will listen to your request, customise offers, and deliver quality output you can trust while keeping you well-informed throughout the process.
John DoeCEO
John Doe

Campaign KPIs vs. Results

214
KPI: 125

Instagram Posts

223
KPI: 158

Ratings & Reviews

905,170
KPI: 87,500

Organic Reach

1,356,973
KPI: : 512,500

Total Campaign Reach

Conclusion

The Lindt Lindor campaign proved to be a sweet success, far exceeding all key performance indicators. The campaign reinforced Lindt’s position as a premium chocolate brand while leveraging the power of authentic consumer advocacy. The Seal of Recommendation provided an added layer of trust, encouraging future customers to indulge in Lindt Lindor chocolates.

By tapping into the festive spirit, Lindt transformed the joy of chocolate into a shareable experience—one delicious post at a time.