Bosch seeks online reviews to increase sales

The problem

Bosch came to Stars and Stories asking for help to increase sales with online reviews. Particularly for the launch of their new product, the MyMUM MUMS2TW00 Food Processor. A sleek design with a modern look, it comes customizable with 81 color combinations and additional accessories. However, no reviews mean no sales. Bosch understood that it needed high-quality reviews to bolster consumer trust to increase sales activity in light of its new product launch.

In this article, you’ll find out how Stars and Stories helped Bosch achieve great results.Increase sales with online reviews.

Our strategy - Increase sales with online reviews

In March 2022, we began preparing review campaigns to increase sales with online reviews across Finland, Sweden, Norway, and Denmark to target a Nordics-based audience. We selected 40 reviewers passionate about home cooking to participate in this campaign. Between the recruitment, testing, reviewing, and closing period, we distributed 40 samples of the food processor across all four countries and received 83 authentic reviews in the span of four weeks. Thanks to our collective partnership with Bazaarvoice, we easily syndicated many of these reviews across major retailers in the Nordics, including Pricerunner, Prisjakt, Hintaopas, and more.

The results

The reviews we collected had an average rating of 4.1 with an average length of 115 words, resulting in an overall 92% recommendation rate from our reviewers. 79% of those who tried and tested the Bosch MyMUM Food Processor expressed positive reactions in their feedback with many complimenting the product’s size and equipment performance when it came to whisking cream and baking.

"We have had the pleasure of testing the Bosch MUMS2TW00 for a few weeks via Reviewclub. We have made both soft and hard cakes, as well as regular bull dough. It has done all the tasks well, however, the whisk was not so effective at whipping cream. But for thicker doughs, we think it has good power, it does not seem strained or so in the engine. There are many accessories which are good. It has a slim and modern design and looks good on the kitchen counter! All parts are easily washed in the dishwasher."

“First of all, I think the design is quite nice. You can choose between different skins to customise it. The delivery includes a storage case and several of these black rubber attachments. You can practise inserting the skins in front of the mirror, but it’s also very intuitive. So far, I have always had the problem that all earplugs become loose or slip out at some point. During a concert, I was constantly busy adjusting the earplugs. That’s definitely over now because the wings make them sit perfectly. I no longer have to worry about accidentally losing them. Now for the important part – the sound. You can still have a conversation without any problems. The sound is not dull, it is still clear, but simply quieter and therefore more pleasant. You can easily clean them with water. All in all, I am really thrilled and have finally found my favourites!”

"Like this sharply. Feels solidly built and stands extra extra firmly with the help of the suction cups at the bottom. The engine does a good job. Both for simpler tasks such as whipping cream, but also when putting dough and other heavier jobs. The sound volume is perfectly okay. What I like most is all the accessories you can complement it with. This means that it can completely replace a number of household appliances. It is also good in size, feels compact but still strong. Looks so good that you can have it in the kitchen."

When I unpacked [the coffee machine] for the first time, I was surprised at how big and powerful the coffee machine looked. Although I knew the dimensions when ordering, it still looked even larger in real life. If you only have limited space in the kitchen, this will probably be a bit difficult. Otherwise, the coffee machine makes a valuable impression with its titanium look… The taste of the coffee is full-bodied and very tasty. Whether it’s an espresso in the morning or a latte macchiato at noon, I’ve never had a coffee that I didn’t like. I was completely won over by the fully automatic coffee machine despite the high acquisition costs. You quickly have a really tasty coffee that is cheaper in the long run and better for environmental reasons than our previous capsule coffee machine.