Stars and Stories

Bosch seeks online reviews to increase sales

Image of a person using the MyMUM MUMS2TW00 Food Processor. The image represents the results of the Stars and Stories campaign for Bosch to increase sales with online reviews.

The problem

Bosch came to Stars and Stories asking for help to increase sales with online reviews. Particularly for the launch of their new product, the MyMUM MUMS2TW00 Food Processor. A sleek design with a modern look, it comes customizable with 81 color combinations and additional accessories. However, no reviews mean no sales. Bosch understood that it needed high-quality reviews to bolster consumer trust to increase sales activity in light of its new product launch. 

In this article, you’ll find out how Stars and Stories helped Bosch achieve great results.Increase sales with online reviews.

Our strategy - Increase sales with online reviews

In March 2022, we began preparing review campaigns to increase sales with online reviews across Finland, Sweden, Norway, and Denmark to target a Nordics-based audience. We selected 40 reviewers passionate about home cooking to participate in this campaign. Between the recruitment, testing, reviewing, and closing period, we distributed 40 samples of the food processor across all four countries and received 83 authentic reviews in the span of four weeks. Thanks to our collective partnership with Bazaarvoice, we easily syndicated many of these reviews across major retailers in the Nordics, including Pricerunner, Prisjakt, Hintaopas, and more.

The results

The reviews we collected had an average rating of 4.1 with an average length of 115 words, resulting in an overall 92% recommendation rate from our reviewers. 79% of those who tried and tested the Bosch MyMUM Food Processor expressed positive reactions in their feedback with many complimenting the product’s size and equipment performance when it came to whisking cream and baking.
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Authentic reviews delivered

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Average rating

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Average words per review

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