The problem
Libero is the leading diaper brand across Denmark, Norway, Sweden, and Finland with a steady reputation for providing quality products for newborn children. The company worked together from March to April 2020 to gather honest ratings and reviews for Libero’s Touch 360° Pro Skin Technology Diapers 1 and 2. The company wanted to increase brand awareness by adding online reviews to boost sales for Touch 1 and Touch 2.
Our strategy
We launched our review marketing campaign with Libero in March 2021 to increase the number of reviews on Libero’s baby products, with our main target group being parents with children up to two months old. The products that needed testing in this campaign included Libero Touch 1 and 2, and the target number of ratings and reviews we wanted to deliver was 125.
We selected a total of 250 participants across the Nordic countries to do the following:
- Test these diapers for our campaign
- Let them share their thoughts about Libero’s products online
Will this help increase brand awareness for Libero? Let’s see.
The results
Our campaign achieved results that completely exceeded the KPI numbers set before launch. From the 250 reviewers we selected, 158 social media posts were published, resulting in 104k organic reach and a total reach of 398k across the Libero sites. Participants were extremely satisfied with the diapers, commenting on their softness, absorbency, and overall durability when attached to the babies’ bodies. With the 97% Seal of Recommendation from Buzzador, Libero had no trouble increasing brand awareness.
“I love Libero Touch. There is a line so you can see when the baby has peed, I think it is really nice, and the diaper is super soft.”
- Reviewer on Libero Touch 1
“The diaper is really silky soft and does not keep the skin wet. The diaper does not stick to the skin when it’s opened. The humidity indicator is just awesome, and the diaper is also so absorbent!”
- Reviewer on Libero Touch 2