Mattel understood the difficulty of attracting sales when new products have no reviews attached. As part of our strategy, our campaign managers narrowed our search to find suitable participants from our review community who a) have children, b) have children who like to play with Barbies, and c) are willing to write reviews on behalf of their little ones.
By executing this plan, the final reviews would capture the overall sentiments of not only the parents but also (most importantly) the children. This is ideal for future Mattel consumers as they would take both sides’ feedback on the Mattel Barbie products into account prior to making their final purchase decision.
Mattel understood the difficulty of attracting sales when new products have no reviews attached. As part of our strategy, our campaign managers narrowed our search to find suitable participants from our review community who a) have children, b) have children who like to play with Barbies, and c) are willing to write reviews on behalf of their little ones.
By executing this plan, the final reviews would capture the overall sentiments of not only the parents but also (most importantly) the children. This is ideal for future Mattel consumers as they would take both sides’ feedback on the Mattel Barbie products into account prior to making their final purchase decision.
Authentic reviews delivered
Samples
Average rating
Recommendation
Average words per review