Online product reviews bump Libresse into the spotlight

The objective - Collect online product reviews

Libresse, a global brand specializing in intimate care for women, needed online product reviews for their new line of feminine hygiene products. The target KPIs were set to 50 online product reviews for each product, which included their PureSensitive towels, liners, Intimate Wash Gel, and Intimate Wipes.

Our strategy

Since we needed 50 online product reviews (there were four products total), we needed at least 200 reviews for the campaign to be deemed successful. We targeted women between the ages of 20 and 50 across all Nordic countries (Finland, Denmark, Norway, Sweden) and ended up selecting a total of 198 participants.

Participants from Denmark tested only the Puresensitive Intimate Wash Gel and Wipes while everyone else tested the towels and liners.

Once we sent the samples to the participants, it was time for the ladies to use, test and evaluate Libresse products. Of course, they also needed to share their thoughts as online products reviews on the products’ usability, durability, and effectiveness.

The results

Buzzador reviewers showed great enthusiasm for Libresse feminine hygiene products throughout the campaign. 98% of the reviewers from Denmark recommended the wash gel and wipes, while the rest gave a 97% recommendation rate for the towels and liners.

96 women also shared their positive experiences with the Libresse products on Instagram via posts and stories using the hashtag #LibresseBuzz. With most of them having an average of 1.3k followers, the reviewers further increased the organic reach our campaign had hoped for.

With 250 participants, we were able to help deliver a total of 158 social media posts with 237 online product reviews, achieving a total audience reach of 398.419 within an impressive four-week period.

What reviewers said about Libresse products

“I use Libresse PureSensitive Intimate napkins when I have a long day on the speed. I teach sports and it is great when you can freshen up with one napkin in the middle of the day so you are ready for the rest of the day. They are without perfume and allergens and they maintain their natural balance and PH value.”

– KATRINE DAUGAARD, Denmark

“The PureSensitive Liners were thin, comfortable, and fit well in case of discharge. Gentle and soft against the skin, but could have had a little more glue then it fits better by physical activity.”

– MARITA, Norway

“The earplugs were directly in use at a concert of my husband’s band. At first, I had to get used to the plug in my ear but it worked perfectly and resulted in a pleasant music experience. What excited me: You don’t have to take the earplugs in and out to be able to understand your friends. The stylish box allows you to take them with you everywhere you go. They easily fit in your trousers or any pocket. The price is quite reasonable for me and I would recommend the Thone M Earplugs. What bothered me a bit, is that cleaning them is not that easy. Also that you should be able to connect the individual plugs with a rope/cable so that you can take one out without having to put it straight back into the box.”

“First of all, I think the design is quite nice. You can choose between different skins to customise it. The delivery includes a storage case and several of these black rubber attachments. You can practise inserting the skins in front of the mirror, but it’s also very intuitive. So far, I have always had the problem that all earplugs become loose or slip out at some point. During a concert, I was constantly busy adjusting the earplugs. That’s definitely over now because the wings make them sit perfectly. I no longer have to worry about accidentally losing them. Now for the important part – the sound. You can still have a conversation without any problems. The sound is not dull, it is still clear, but simply quieter and therefore more pleasant. You can easily clean them with water. All in all, I am really thrilled and have finally found my favourites!”

When I unpacked [the coffee machine] for the first time, I was surprised at how big and powerful the coffee machine looked. Although I knew the dimensions when ordering, it still looked even larger in real life. If you only have limited space in the kitchen, this will probably be a bit difficult. Otherwise, the coffee machine makes a valuable impression with its titanium look… The taste of the coffee is full-bodied and very tasty. Whether it’s an espresso in the morning or a latte macchiato at noon, I’ve never had a coffee that I didn’t like. I was completely won over by the fully automatic coffee machine despite the high acquisition costs. You quickly have a really tasty coffee that is cheaper in the long run and better for environmental reasons than our previous capsule coffee machine.