Authentic ratings and reviews enable Shark Ninja to boost sales


About the product

The Ninja Foodi CB100EU Power Nutri is a 2-in-1 blender with powerful 1,100 watts of power. The blender is suitable for making ice-cold drinks, smoothies, and milkshakes, but also for making sauces, hummus, and even nut butters. The Smart Torque motor of 1,100 watts ensures that you also get hard ingredients fine. This blender comes with 2 handy cups: one with a volume of 700 ml and one with a volume of 400 ml, which you can close directly with the lid including a drinking spout. All included accessories are made of BPA-free material and can be cleaned in the dishwasher. You can choose from 4 Auto-IQ programs with which you can blend in the right way at the touch of a button: Blend, Crush, Mix, and Powermix.

Campaign objectives and process

Shark Ninja required authentic ratings and reviews to help boost the performance of their Ninja blender on retailer sites Krefel and for both Belgian and Dutch markets. 
Preparation for this campaign began in late August 2021. To execute this campaign, we carefully selected a total of 18 reviewers from Belgium and The Netherlands to provide unbiased online reviews for the Ninja Foodi blender. 

Campaign results


“The ninja blender has everything you expect from a blender. It is of impeccable quality and easily mixes the most resistant ingredients in order to obtain the desired capacity. It does not alter the taste of food. Thanks to it we can make juices, smoothies, milkshakes, sauces… We can also take our recipe with us everywhere thanks to the lid provided with the blender, which is very practical. The little extra is the recipe book provided, which allows you to appropriate the blender. The only negative thing I can fault it for is that it’s a little too loud for my taste, which prevents me from making smoothies in the morning without waking up the whole house.”