About the Products
Let’s be honest: there is no easy way to get genuine online reviews on condoms. But what if your brand is about to launch a revolutionary condom for a high-end price?
LELO, one of the world’s leading pleasure brands, introduced a new condom called LELO Hex. Designed with an innovative hexagonal structure, this product aims to deliver strength, thinness, and sensation all at the same time during use.
To boost sales, LELO and online retailer Willie.nl came to us to invest in honest, experience-based genuine online reviews prior to the formal product launch.
The process - How to collect genuine online reviews
Our task involved finding reviewers with the following appropriate profiles for this campaign. We aimed to select individuals (couples or singles) who:
- Have a regular sex life
- Care for high-end products
- Are willing to test the condoms at least five times within a four-week period
- Are between the ages of 18 and 55
- Are willing to write genuine online reviews
Within four days of sharing a landing page and survey within our community, we rallied 15 quality reviewers that matched the above criteria. We sent them samples of the condoms shortly after to begin the campaign.
The results
2100% increase in average word count
Prior to this campaign, the average word count for most reviews on LELO’s condoms was six. Review submissions were often bland and two-dimensional, offering something along the lines of, “Awesome condom. No problems so far.”
On the other hand, the reviewers from our campaign delivered high-quality reviews with a way higher average word count of 130. Many of them thoroughly addressed the USP’s of the condoms in relation to their personal experiences.
Genuine online reviews delivered
Our campaign reviewers submitted high-quality, genuine online reviews, with a much higher average number of words than the company had previously. What’s more, the reviews were much more in-depth and detailed, which brought new buyers even closer to the brand
A/B Testing
Willie.nl agreed to conduct A/B testing as part of our review campaign to prove whether or not online reviews made positive impact on both the retailer site and online consumers. They did so by splitting those interested in the LELO HEX condoms into two groups.
Group A was sent to the LELO HEX condoms page (Page A) that included online reviews, while Group B was redirected to the same product page (Page B) that had no reviews to show. Here’s what we found:
- Page A had an average page view time of 2’15” while Page B had 1’32”
Page A had a 207% page value increase with €0,89 against €0,31 on - Page B
Conversion rates increased by 245%. Out of the 400 consumers who were interested in LELO HEX condoms, - Page A converted 13 buyers from Group A, while
- Page B converted 5 buyers from Group B
207%
Page value increase
400
Samples
245%
Recommendation
43
Seconds increased page view time
"We have had the pleasure of testing the Bosch MUMS2TW00 for a few weeks via Reviewclub. We have made both soft and hard cakes, as well as regular bull dough. It has done all the tasks well, however, the whisk was not so effective at whipping cream. But for thicker doughs, we think it has good power, it does not seem strained or so in the engine. There are many accessories which are good. It has a slim and modern design and looks good on the kitchen counter! All parts are easily washed in the dishwasher."
Joost van de BeldBrand Activation & MarCom Specialist at Sony Benelux 
“First of all, I think the design is quite nice. You can choose between different skins to customise it. The delivery includes a storage case and several of these black rubber attachments. You can practise inserting the skins in front of the mirror, but it’s also very intuitive. So far, I have always had the problem that all earplugs become loose or slip out at some point. During a concert, I was constantly busy adjusting the earplugs. That’s definitely over now because the wings make them sit perfectly. I no longer have to worry about accidentally losing them. Now for the important part – the sound. You can still have a conversation without any problems. The sound is not dull, it is still clear, but simply quieter and therefore more pleasant. You can easily clean them with water. All in all, I am really thrilled and have finally found my favourites!”
Martijn BraamBenelux Director | iRobot
"Like this sharply. Feels solidly built and stands extra extra firmly with the help of the suction cups at the bottom. The engine does a good job. Both for simpler tasks such as whipping cream, but also when putting dough and other heavier jobs. The sound volume is perfectly okay. What I like most is all the accessories you can complement it with. This means that it can completely replace a number of household appliances. It is also good in size, feels compact but still strong. Looks so good that you can have it in the kitchen."
E. EngqvistLindt
When I unpacked [the coffee machine] for the first time, I was surprised at how big and powerful the coffee machine looked. Although I knew the dimensions when ordering, it still looked even larger in real life. If you only have limited space in the kitchen, this will probably be a bit difficult. Otherwise, the coffee machine makes a valuable impression with its titanium look… The taste of the coffee is full-bodied and very tasty. Whether it’s an espresso in the morning or a latte macchiato at noon, I’ve never had a coffee that I didn’t like. I was completely won over by the fully automatic coffee machine despite the high acquisition costs. You quickly have a really tasty coffee that is cheaper in the long run and better for environmental reasons than our previous capsule coffee machine.
E. EngqvistLindt
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