Stars and Stories

Ensuring Consumer Trust: Supporting EU ‘New Deal’ legislation


How the ‘New Deal’ Legislation can Boost Consumer Trust

With the proliferation of online reviews and testimonials, ensuring consumer trust has become increasingly challenging. Recognizing the significance of this issue, the European Union (EU) Commission has introduced the ‘New Deal’ legislation, a comprehensive framework aimed at modernizing consumer protection rules within the EU. 


This article delves into the intricacies of the ‘New Deal’ and its implications for businesses and consumers alike.

Table of Contents

Understanding the ‘New Deal’ Legislation

The ‘New Deal’ legislation, also known as the Omnibus Directive 2019/2161, represents a pivotal step towards enhancing consumer trust. This legislative initiative seeks to address the growing concerns surrounding fake reviews and deceptive marketing practices. By implementing stringent regulations, the EU aims to uphold transparency, fairness, and trustworthiness in consumer interactions online.

Key Provisions of the ‘New Deal’ Legislation

Under the ‘New Deal,’ several key provisions have been established to safeguard consumer interests. Foremost among these is the prohibition of false reviews. Companies are now obligated to ensure that any consumer reviews published online originate from individuals who have genuinely utilized or purchased the products or services in question. This requirement serves to combat the proliferation of fake testimonials and misleading endorsements that undermine consumer trust

Furthermore, the legislation outlines specific protocols for publishing consumer reviews online, emphasizing the need for transparency and authenticity. Companies are encouraged to adopt robust mechanisms to verify the legitimacy of user-generated content, thereby fostering greater accountability and credibility in online reviews.


Key Provisions of the ‘New Deal’ Legislation

The introduction of the ‘New Deal’ legislation has prompted a paradigm shift in the way businesses approach consumer engagement and marketing practices. Industry leaders have been quick to recognize the importance of compliance with these regulations, not only from a legal standpoint but also as a means of building and maintaining consumer trust.


Companies that prioritize authenticity in their consumer interactions have embraced the ‘New Deal’ as an opportunity to differentiate themselves in the competitive marketplace. By implementing stringent compliance measures and emphasizing the integrity of their reviews and testimonials, these businesses have reinforced their commitment to transparency and ethical conduct.

How to Comply with ‘New Deal’ Legislation

 For businesses operating within the EU, compliance with New Deal legislation requires a proactive approach and a commitment to upholding the highest standards of consumer protection. Implementing best practices for ensuring compliance is essential. This commitment includes conducting thorough audits of existing review systems, establishing clear guidelines for sourcing and publishing consumer feedback, and investing in solutions to detect and prevent fraudulent activities, all aimed at ensuring transparency and reliability.

Moreover, legal contracts play a crucial role in guaranteeing compliance with the ‘New Deal’ legislation. By formalizing agreements that outline the responsibilities and obligations of all parties involved in the review process, businesses can mitigate the risk of non-compliance and safeguard their reputation and credibility.

Future Implications and Challenges

While the legislation represents a significant step towards enhancing consumer protection, it also presents various challenges and complexities.


One of the key challenges lies in effectively enforcing the provisions of the ‘New Deal’ across diverse sectors and platforms. Additionally, technological advancements and evolving consumer behaviors may necessitate ongoing adaptations and refinements to ensure the legislation remains relevant and effective in addressing emerging issues.

Safeguarding Consumer Trust

 The ‘New Deal’ legislation signifies a critical milestone in the ongoing efforts to safeguard consumer trust and integrity. By imposing strict regulations on fake reviews and deceptive marketing practices, the EU aims to foster transparency, fairness, and accountability in consumer interactions online. Moving forward, businesses must remain vigilant in their compliance efforts and uphold the principles of authenticity and trustworthiness to thrive in an environment shaped by the new rules.

Message of Stars and Stories Founder


At Stars and Stories, ensuring compliance with the new legislation is integral to our business philosophy. We prioritize the importance of honest, authentic reviews and recognize the significance of adhering to regulatory standards set forth by authorities in review marketing. In fact, our internal processes and standards regarding the authenticity of our reviews surpass the requirements outlined by the EU.

Our commitment to compliance is your assurance of quality service. With authenticity as our guiding principle, Stars and Stories seamlessly aligns with the New Deal legislation.


Here’s how we ensure consumer trust under these new regulations:

Every piece of user-generated content we deliver, whether it’s a consumer review or social post, is meticulously curated by independent consumers who have firsthand experience with the product or service.

Our stringent process makes it virtually impossible for independent reviewers to fabricate or manipulate content, thereby upholding the integrity of our reviews.

Beyond mere assurance, we formalize our commitment to authenticity through a content authenticity contract with every client. This legally binding agreement transfers the responsibilities and risks associated with compliance with the New Deal from your brand to our company, ensuring peace of mind and smooth collaboration.


Rest assured, when you partner with Stars and Stories, you can trust that your content is not only authentic but also fully compliant with the latest regulatory standards. If you’re uncertain about your company’s compliance with the New Deal legislation or would like further guidance, don’t hesitate to reach out to us at sales@mainstarsandstories.test for a consultation.

The primary purpose of the ‘New Deal’ legislation is to modernize consumer protection rules within the European Union. By addressing concerns related to fake reviews and deceptive marketing practices, the legislation aims to uphold transparency, fairness, and trustworthiness in consumer interactions online.

The ‘New Deal’ legislation had a significant impact on businesses operating in the EU, particularly those involved in e-commerce and online marketing. Companies are now required to comply with strict regulations regarding the publication of consumer reviews, ensuring that all testimonials originate from individuals who have genuinely used or purchased the products or services in question. Non-compliance can result in penalties and reputational damage, making adherence to these regulations imperative for businesses seeking to maintain consumer trust and credibility.

To ensure compliance with the ‘New Deal’ legislation, companies can take several proactive measures. These include conducting thorough audits of existing review systems to identify and remove fake testimonials, implementing robust protocols for verifying the authenticity of user-generated content, and investing in technology solutions to detect and prevent fraudulent activities. Additionally, establishing clear guidelines for sourcing and publishing consumer feedback and entering into legal contracts that outline compliance obligations can further support adherence to the legislation.

The ‘New Deal’ legislation is expected to have a positive long-term impact on consumer behavior and trust. By promoting transparency and authenticity, the legislation is likely to increase consumer confidence in the reliability of reviews and testimonials. This, in turn, may lead to greater trust in online platforms and businesses, as consumers feel more assured that the information they encounter is genuine and accurate. 

Have our Stars tell your Story on any platform?

Our Star Community is ‘locked and loaded’ and ready to go. Can we help you boost your reviews?