Skip to main content Skip to content 
When it comes to making purchasing decisions, review recency holds significant sway. According to research, a staggering 86% of consumers consider recent reviews more important than any other factor. It’s understandable – buying from an unfamiliar brand carries inherent risks. Recent reviews act as a beacon of reassurance for wary consumers. Studies, such as the one conducted by Power Reviews, reveal that 54% of shoppers feel more confident about their purchases after reading recent reviews.
Brands can incentivize customers to leave reviews by offering discounts, giveaways, or exclusive access to content. They can also create branded hashtags and encourage users to share their experiences using the hashtag, increasing visibility and engagement.
Brands can incentivize customers to leave reviews by offering discounts, giveaways, or exclusive access to content. They can also create branded hashtags and encourage users to share their experiences using the hashtag, increasing visibility and engagement.
Engage with customers in a friendly and non-invasive manner, such as through personalized follow-up emails or by offering incentives like sweepstakes entries. Respect their time and feedback, and make the process as seamless as possible.
