Skip to main content Skip to content 
The ‘New Deal’ legislation, also known as the Omnibus Directive 2019/2161, represents a pivotal step towards enhancing consumer trust. This legislative initiative seeks to address the growing concerns surrounding fake reviews and deceptive marketing practices. By implementing stringent regulations, the EU aims to uphold transparency, fairness, and trustworthiness in consumer interactions online.
Under the ‘New Deal,’ several key provisions have been established to safeguard consumer interests. Foremost among these is the prohibition of false reviews. Companies are now obligated to ensure that any consumer reviews published online originate from individuals who have genuinely utilized or purchased the products or services in question. This requirement serves to combat the proliferation of fake testimonials and misleading endorsements that undermine consumer trust.
Furthermore, the legislation outlines specific protocols for publishing consumer reviews online, emphasizing the need for transparency and authenticity. Companies are encouraged to adopt robust mechanisms to verify the legitimacy of user-generated content, thereby fostering greater accountability and credibility in online reviews.
For businesses operating within the EU, compliance with New Deal legislation requires a proactive approach and a commitment to upholding the highest standards of consumer protection. Implementing best practices for ensuring compliance is essential. This commitment includes conducting thorough audits of existing review systems, establishing clear guidelines for sourcing and publishing consumer feedback, and investing in solutions to detect and prevent fraudulent activities, all aimed at ensuring transparency and reliability.
Moreover, legal contracts play a crucial role in guaranteeing compliance with the ‘New Deal’ legislation. By formalizing agreements that outline the responsibilities and obligations of all parties involved in the review process, businesses can mitigate the risk of non-compliance and safeguard their reputation and credibility.
Brands can incentivize customers to leave reviews by offering discounts, giveaways, or exclusive access to content. They can also create branded hashtags and encourage users to share their experiences using the hashtag, increasing visibility and engagement.
Brands can incentivize customers to leave reviews by offering discounts, giveaways, or exclusive access to content. They can also create branded hashtags and encourage users to share their experiences using the hashtag, increasing visibility and engagement.
The primary purpose of the ‘New Deal’ legislation is to modernize consumer protection rules within the European Union. By addressing concerns related to fake reviews and deceptive marketing practices, the legislation aims to uphold transparency, fairness, and trustworthiness in consumer interactions online.
To ensure compliance with the ‘New Deal’ legislation, companies can take several proactive measures. These include conducting thorough audits of existing review systems to identify and remove fake testimonials, implementing robust protocols for verifying the authenticity of user-generated content, and investing in technology solutions to detect and prevent fraudulent activities. Additionally, establishing clear guidelines for sourcing and publishing consumer feedback and entering into legal contracts that outline compliance obligations can further support adherence to the legislation.
