In today’s digital landscape, influencer marketing has become the tool for brands looking to increase their reach and engagement. However, not all influencer strategies are created equal. If your brand is relying solely on traditional influencer campaigns, you may be missing out on a far more cost-effective and sustainable approach: our content creator panel, which delivers an ROI of over 500%.
Let’s take a closer look at how our content creator panel compares to traditional influencer marketing, both in terms of costs and long-term value.
Content Creator Panel
With a one-year commitment from 200 content creators, your brand benefits from consistent, high-quality content over a longer period. Our panel ensures that your brand maintains visibility and engagement throughout the year, rather than relying on the short bursts typical of influencer campaigns.
Traditional Influencer Campaigns
Influencer campaigns tend to create short-term spikes in engagement. Once an influencer posts, there’s an initial flurry of activity, but it typically tapers off within days or weeks. This short-term approach often results in 50–200% ROI, much lower than what long-term strategies can achieve.
Here’s how the cost per engagement and view compares:
Content Creator Panel
With 200 creators consistently producing content, you can expect the following results:
For a single influencer campaign, the cost per engagement typically falls between €0.10 and €1, while cost per view can range from €0.01 to €0.05. This makes traditional campaigns significantly more expensive for achieving the same level of reach and interaction.
Engagement Rate and Audience Loyalty
Content Creator Panel
With 95% of the panel made up of micro-influencers, you benefit from an engagement rate of 5–8%. Micro-influencers tend to have more personal relationships with their audiences, which results in higher engagement and deeper connections with your brand.
Traditional Influencer Campaigns
Macro-influencers, often favored in short-term campaigns, usually have engagement rates between 1–5%. Although they have larger follower bases, their audience interactions tend to be less intimate, leading to lower trust and conversion rates compared to micro-influencers.
Content Creator Panel
Our year-long approach gives you greater flexibility to adjust campaigns, refine messaging, and target new products as the year progresses. This ensures that your brand’s message stays fresh and relevant, with the ability to pivot based on performance and feedback.
Traditional Influencer Campaigns
Short-term campaigns are often fixed in scope and rigid in execution. If a campaign underperforms, there’s little room to adjust or pivot, and the window of engagement is brief.
Diversity of Content and Platforms
Content Creator Panel
With 200 creators, you’re not limited to one platform. You’ll receive a variety of content types (reviews, photos, videos, and social posts) across multiple platforms—Instagram, TikTok, YouTube, blogs, and more—maximizing your brand’s exposure and reach.
Traditional Influencer Campaigns
These campaigns are usually confined to one or two platforms. A limited number of posts and content types restrict the reach and impact of the campaign, particularly in multi-channel marketing strategies.
When compared to traditional influencer campaigns, our content creator panel offers unmatched value in terms of cost-efficiency, long-term engagement, and sustained brand visibility. For a one-time investment of €400,000, you’ll receive 14,400 pieces of content and a 500%+ ROI—a level of return and content volume that’s simply not possible with short-term influencer marketing.
By choosing our panel, your brand will benefit from ongoing content creation, lower costs per engagement and view, and the flexibility to adjust your campaigns throughout the year. Say goodbye to the limitations of traditional campaigns and unlock a smarter, more efficient way to grow your brand.
Brands can incentivize customers to leave reviews by offering discounts, giveaways, or exclusive access to content. They can also create branded hashtags and encourage users to share their experiences using the hashtag, increasing visibility and engagement.
