Year Long Content Creation Partnership

Unlock Year-Long Content Creation with a dedicated Panel of Creators

Imagine having a dedicated team of content creators at your fingertips, ready to showcase your products for an entire year. No more scrambling for influencer partnerships or juggling multiple campaigns—just consistent, high-quality content to keep your brand in the spotlight. Sounds like a game-changer, right? That’s exactly what we offer through our panel of content creators, designed to deliver ongoing results.

What Is the Panel of Content Creators?

Our Panel of Content Creators is a handpicked group of influencers and storytellers who work with your brand for a full year. They’re ready to receive and review your products, create social posts, write reviews, shoot videos, and share their experiences across platforms. You won’t have to worry about finding new influencers every few months—we’ve got you covered.

How does the Panel of Content Creators works?

Scope

You decide which 12 to 48 products you want content about during the year.

Match

We handpick a panel of 100 to 1.000 content creators who love your brand and products;
We built a panel, or micro-community around them;

Operate

Every quarter you send us the products you want them to buzz about;
We pick and pack them and get those products in the hands of the influencers;

Activate

We activate them to create a variety of UGC—reviews, photos, social posts, and more—over the course of a year;
You benefit from consistent, authentic content without the hassle of constantly searching for new creators.

Report

We’ll keep you in the loop of how things are going
You shine internally with this program

Why our Clients Love This Long-Term Approach

Consistent Brand Presence

Instead of a one-off burst of influencer marketing, this product ensures that your brand stays in the conversation all year long. Whether it’s through seasonal campaigns, product launches, or holiday promotions, our creators keep your products relevant.

More Authentic Relationships
When content creators work with a brand over an extended period, they become more than just influencers—they become advocates. This builds trust with their audience, resulting in more meaningful engagements and genuine recommendations.

Higher ROI
Brands often struggle with the stop-and-start nature of influencer marketing. By partnering with a panel for a full year, you can ensure a steady stream of content at a lower cost than piecemeal campaigns. The long-term nature of this product means you’ll maximize your investment, with new content continually driving engagement and sales.

How Coty and L’Oréal Benefit from it and how you can do so to

Big beauty product manufacturers are already engaged with a panel we provided them. They get a lot of benefits out of it. For example:

Access to Multiple Creators
Our panel features diverse influencers, each with their own unique voice and audience. You’ll benefit from their varied storytelling styles and reach different market segments.

Ongoing UGC Creation
Get multiple types of content—reviews, social posts, photos, and videos—throughout the year, keeping your brand top of mind for consumers.

A Year of Brand Loyalty
Our creators won’t just be working with your brand for a single campaign. By the end of the year, they’ll have developed a deeper connection to your product, creating more authentic and impactful content.

This is possible for you too.

Case Study - How L’Oréal Leveraged Our Panel for Success

Write a piece of text that explains what we did with L’Oréal, including pictures and posts

The results were phenomenal:

Consistent Engagement: Each product launch was met with fresh content and renewed interest from audiences, keeping the brand’s visibility high all year round.

Increased Sales: Thanks to authentic, ongoing content from trusted creators, customers felt confident in their purchases, leading to a 25% boost in sales over the course of the year.

Greater Brand Trust: The long-term relationship between the creators and the brand helped build trust with new customers, many of whom became repeat buyers after seeing multiple positive endorsements.

Maximizing ROI on Influencer Marketing

How Our Year-Long Creator Panel Saves You Thousands

Higher ROI: Value vs. Cost The value of continuous content creation far outweighs the cost of traditional short-term campaigns. Here’s how:

Cost of Hiring Individual Creators
Typically, brands would need to pay for each influencer activation separately. For example, a single influencer collaboration might cost €100–300, while a campaign with multiple creators can add up quickly.
Year-Long Panel Value
By partnering with our panel for a full year, you get ongoing content at a fraction of the cost. Instead of paying per post, you invest once in the panel and receive a steady stream of UGC throughout the year—reviews, social posts, photos, and more—without additional costs for each piece of content.
What You Get
The value of one year’s worth of consistent content creation can include dozens of reviews, social posts, photos, and videos, which would typically cost thousands of euros if purchased separately.
Savings in Action
If you were to calculate the industry rates for these pieces—€150 per review, €150 per social post, €250 per photo—working with our panel saves your brand thousands of euros over the course of the year, while still delivering high-quality, authentic content.

Typical Investment: Maximizing ROI with a €400,000 Panel

A typical investment in our panel of content creators is €400,000 for one year. With this investment, your brand gains access to 200 content creators, who produce 3 pieces of content for each of 24 different products over the course of the year. This totals 14,400 pieces of high-quality, authentic content.

Platforms Used

Instagram
YouTube
TikTok
Facebook
Blogs
Pinterest
Open retailers
Brand websites

These platforms cover both visual (Instagram, YouTube, Pinterest) and community-driven (Facebook, TikTok) engagement, ensuring maximum audience reach.

Industry Value
If you were to purchase these content types individually:

Review: €150 per review.
Social post: €150 per post.
Photo: €250 per photo.
Video: €500–1,000 per video.

For 14,400 pieces of content, the minimum industry cost would be:

€150 per review/social post × 14,400 = €2.16 million (for reviews and posts alone).
By investing in our content creator panel, you not only gain high-quality, consistent content but also save over €1.76 million compared to traditional pricing.

Our Panel brings you over 500% Return on Investment

When you compare the €400,000 investment to the industry value for similar content, the ROI becomes clear:

Industry cost for 14,400 pieces of content: €2.16 million.
Your investment: €400,000.
ROI Calculation: ROI = [(€2,160,000 – €400,000) ÷ €400,000] × 100 = 440% ROI.
This doesn’t even include the additional benefits of engagement, views, and sales growth driven by the content, making the overall ROI surpass 500% when factoring in the full brand impact.

Cost per view and engagement

To give you a clearer picture of the value you get from our content creator panel, here’s a breakdown of the cost-efficiency in terms of views, engagement, and content production:

Total views for the year:
Lower estimate: 104.4 million views.
Higher estimate: 1.04 billion views.
Cost per view:
Lower estimate: €0.0038 per view.
Higher estimate: €0.00038 per view.
Engagement for the year:
Lower estimate: 4.14 million engagements.
Higher estimate: 72.72 million engagements.
Cost per engagement:
Lower estimate: €0.0054 per engagement.
Higher estimate: €0.00054 per engagement.

Wanna take a deeper dive into the value vs costs analysis? Here’s a blog post on how this 500% ROI compare to traditional influencer campaigns.

The Power of Consistency: Why a Year-Long Creator Panel Outperforms Short-Term Campaigns

Brands often make the mistake of investing in short-term campaigns that lose momentum after a few weeks. With our one-year panel, you’ll enjoy continuous brand presence that keeps consumers engaged and excited about your products. You’ll stay ahead of your competition by having ongoing, organic content that resonates with your target audience. Read more about the power of consistency here

Conclusion

Ready to Take Your Content Creation to the Next Level? With our panel of content creators, you’ll have access to a full year of high-quality, authentic content that drives engagement and boosts sales. Say goodbye to one-off campaigns and hello to sustainable growth.
Reach out today to learn how you can partner with our panel and start sending products to creators who will elevate your brand for the long haul.

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