Authentic ratings and reviews enable Shark Ninja to boost sales

About the product

The Ninja Foodi CB100EU Power Nutri is a 2-in-1 blender with powerful 1,100 watts of power. The blender is suitable for making ice-cold drinks, smoothies, and milkshakes, but also for making sauces, hummus, and even nut butters. The Smart Torque motor of 1,100 watts ensures that you also get hard ingredients fine. This blender comes with 2 handy cups: one with a volume of 700 ml and one with a volume of 400 ml, which you can close directly with the lid including a drinking spout. All included accessories are made of BPA-free material and can be cleaned in the dishwasher. You can choose from 4 Auto-IQ programs with which you can blend in the right way at the touch of a button: Blend, Crush, Mix, and Powermix.

Campaign objectives and process

Shark Ninja required authentic ratings and reviews to help boost the performance of their Ninja blender on retailer sites Krefel and MediaMarkt.com for both Belgian and Dutch markets.

Preparation for this campaign began in late August 2021. To execute this campaign, we carefully selected a total of 18 reviewers from Belgium and The Netherlands to provide unbiased online reviews for the Ninja Foodi blender.

The results

Reviewers gave the product an average 4.8 rating with a majority of them saying they would happily recommend this product to their family and friends.

"We have had the pleasure of testing the Bosch MUMS2TW00 for a few weeks via Reviewclub. We have made both soft and hard cakes, as well as regular bull dough. It has done all the tasks well, however, the whisk was not so effective at whipping cream. But for thicker doughs, we think it has good power, it does not seem strained or so in the engine. There are many accessories which are good. It has a slim and modern design and looks good on the kitchen counter! All parts are easily washed in the dishwasher."

“First of all, I think the design is quite nice. You can choose between different skins to customise it. The delivery includes a storage case and several of these black rubber attachments. You can practise inserting the skins in front of the mirror, but it’s also very intuitive. So far, I have always had the problem that all earplugs become loose or slip out at some point. During a concert, I was constantly busy adjusting the earplugs. That’s definitely over now because the wings make them sit perfectly. I no longer have to worry about accidentally losing them. Now for the important part – the sound. You can still have a conversation without any problems. The sound is not dull, it is still clear, but simply quieter and therefore more pleasant. You can easily clean them with water. All in all, I am really thrilled and have finally found my favourites!”

"Like this sharply. Feels solidly built and stands extra extra firmly with the help of the suction cups at the bottom. The engine does a good job. Both for simpler tasks such as whipping cream, but also when putting dough and other heavier jobs. The sound volume is perfectly okay. What I like most is all the accessories you can complement it with. This means that it can completely replace a number of household appliances. It is also good in size, feels compact but still strong. Looks so good that you can have it in the kitchen."

When I unpacked [the coffee machine] for the first time, I was surprised at how big and powerful the coffee machine looked. Although I knew the dimensions when ordering, it still looked even larger in real life. If you only have limited space in the kitchen, this will probably be a bit difficult. Otherwise, the coffee machine makes a valuable impression with its titanium look… The taste of the coffee is full-bodied and very tasty. Whether it’s an espresso in the morning or a latte macchiato at noon, I’ve never had a coffee that I didn’t like. I was completely won over by the fully automatic coffee machine despite the high acquisition costs. You quickly have a really tasty coffee that is cheaper in the long run and better for environmental reasons than our previous capsule coffee machine.