Stars and Stories

5 (Non-Financial) Ways to Encourage Custumers to Write Reviews


How can a brand encourage customers to write reviews of its products and services?

Brands increasingly need to rely on reviews to promote their products. Consumers trust reviews, regardless of what they are buying. Furthermore, people appear to really enjoy reading reviews. We’ve already covered this subject a few times before, but briefly,  68% of customers believe that a product should ideally have at least 26 reviews. Nearly one-third believe a product should possess 100 reviews or more.

In this article, we’ll delve deeper into the main motivations that drive customers to write reviews for your brand.

Table of Contents

Understanding Reviewer Motivation

What motivates consumers to write reviews? Understanding this fundamental question is crucial to designing successful incentive plans. Studies show that while some customers are willing to talk about their experiences, others may need a subtle nudge. 

By understanding the reasons why reviewers are motivated, brands can adjust their strategies effectively. Offering the right incentive is key to motivating people to contribute to reviews.

Leveraging Non-Financial Incentives

Consumers love the opportunity to test products before making an actual purchase. For the reviewers in our community, the typical four-week trial period is the ideal time for them to make the final decision on whether they would recommend or use the product again.


Our customers are used to the great results of our strategy. In addition to relying on our community of over 700,000 reviewers, there are a few strategies you can start doing today that will encourage your customers to write valuable reviews for you:


1. Simply ask

Simply asking for reviews can serve as a strong incentive for customers to express their opinions about your products or services.


This direct method not only lets customers know that their feedback is important, but also helps them feel valued and respected by the brand. By asking for reviews, you give customers the chance to share their opinions and help improve your products or services. Negative feedback, while often unwelcome, can still be useful as it highlights areas that can be improved to positively impact the customer experience. But in this article you’ll find great ways to turn a negative review into an opportunity to build brand trust.


In addition, seamlessly incorporating requests for reviews into your communication strategy after a purchase is highly effective.


There are several opportunities to ask customers for feedback, such as sending a follow-up email, displaying a pop-up message on your website or requesting reviews during the checkout process.


Furthermore, clear guidelines and instructions on how to leave a review can simplify the process for customers. Provide links to review sites or give detailed instructions so that customers can easily share their experiences.


By actively seeking out customer reviews, you demonstrate a dedication to listening to their feedback and constantly improving your products/services.

This proactive strategy not only motivates customers to share their experiences, but also enhances their bond with your brand.

2. Offer the product/service

Offering the product or service for free is a traditional but very successful method of motivating reviewers. After all, everyone loves a free product.

By allowing customers to try your products or services for free, you are removing a major obstacle to receiving feedback from them. This action shows customers that they are valued and appreciated, and also indicates a strong belief in the quality of your products or services.


When people receive something for free, they usually feel the need to reciprocate by offering feedback or telling their own experiences. The innate tendency to reciprocate can greatly increase the chances of customers leaving comments, especially after a positive experience with the brand.


However, it is crucial to ensure that the process is smooth and clear. Clearly describe the terms and conditions of the offer, including expectations for the review process.  Prioritize sending items to customers who have a genuine interest in your brand and who should provide real, honest and valuable feedback. This focused strategy ensures that your rewards system generates high-level reviews that are beneficial to both your brand and potential customers.

3. Offer Exclusive Access

Special early access provides a distinct and attractive motivation for reviewers, appealing to their desire for novelty and privileged status. By giving early access to your products or services, you generate enthusiasm and make them feel special, encouraging their involvement.

A successful method of executing exclusive access is to incorporate product testing initiatives prior to launch. Ask specific customers to take part in beta tests or test phases, allowing them to share their opinions and feedback before the official launch. This not only helps reviewers feel valued and involved in the development process, but also results in valuable feedback to enhance and improve your products.

It’s worth considering providing exclusive access to special events, behind-the-scenes tours or VIP experiences related to your brand. 

By providing access to exclusive opportunities not accessible to the general public, you instill a sense of privilege and exclusivity that motivates their involvement. Attending a product launch event or participating in a private workshop with industry professionals can create a lasting impact and build loyalty.

4. Providing Recognition and Status

A tiered review system rewards reviewers according to their level of involvement and contribution, offering an effective method of recognition. For instance, you might grant reviewers badges or titles as they achieve specific milestones, like the quantity of reviews they complete or the caliber of their feedback. This not just encourages reviewers to aim for high quality, but also promotes friendly competition among members of the community.

Moreover, display top contributors on your website, social media platforms, or other marketing materials. Emphasizing their accomplishments not only recognizes their hard work but also strengthens their position as respected members of your community. 


Think about including interviews, testimonials, or profiles of top reviewers to add a human touch to their experiences and motivate others to engage in discussions.

Image showing the text: Offering recognition and prestige motivates people

5. Personalizing the Experience

Personalizing the assessor experience indicates a true recognition of their uniqueness and their tastes. By personalizing the way you communicate and interact based on each reviewer’s individual needs and interests, you can cultivate a more valuable and engaging experience that fosters loyalty and advocacy.

Targeted communications that address reviewers by name and reference their previous interactions with your brand are one method of personalizing the experience. Use customer data and insights to tailor your messages and offers, making sure they connect with each recipient on a personal level. Sending a personalized email to express gratitude for a recent purchase or offering a discount on favorite items can greatly improve relationships by establishing meaningful connections.

Also, consider giving personalized gifts or tokens of appreciation to key reviewers as a way of showing your gratitude. Whether it’s a personal letter, a branded product or a carefully prepared gift set, these caring actions show your appreciation for their efforts and concern for their interaction with your brand. By making an effort to treat reviewers as important and appreciated, you leave a good impression that motivates them to stay engaged and promote your brand.


Yes, research shows that non-financial incentives can be highly effective in motivating reviewers, often surpassing the impact of monetary rewards in fostering long-term engagement and loyalty.

Brands can track key metrics such as review volume, quality, and customer engagement to gauge the effectiveness of their incentive programs. Additionally, soliciting feedback from reviewers can provide valuable insights into what incentives resonate most with their audience.

While incentivizing reviewers can be a valuable strategy, brands must ensure transparency and authenticity in their approach. Disclosing incentive programs and avoiding manipulation of reviews are essential to maintaining trust and credibility with consumers.

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