Libero increases brand awareness with ratings and reviews

The problem

Libero came to Stars and Stories to increase brand awareness using ratings and reviews. The brand, a leading diaper brand across Denmark, Norway, Sweden, and Finland, have a steady reputation for providing quality products for newborn children. The companies worked together for two months to gather honest ratings and reviews for Libero’s Touch 360° Pro Skin Technology Diapers 1 and 2. The company wanted to increase brand awareness enhancing online ratings and reviews to boost sales for Touch 1 and Touch 2.

Our strategy - Increase brand awareness with ratings and reviews

The target group

We launched our review marketing campaign with Libero to increase brand awareness with ratings and reviews. Our main target group was parents with children up to two months old.

The selections

The products that needed testing in this campaign were Libero Touch 1 and 2. As for the target number, we needed 125 ratings and reviews delivered in order to increase brand awareness.

We selected a total of 250 participants across the Nordic countries to do the following:

Test these diapers for our campaign
Share thoughts about Libero’s products online

Will this help increase brand awareness for Libero? Let’s see.

The results

Our campaign achieved results that completely exceeded the KPI numbers set before launch. From the 250 reviewers we selected, 158 social media posts were published, resulting in 104k organic reach and a total reach of 398k across the Libero sites. Participants were extremely satisfied with the diapers, commenting on their softness, absorbency, and overall durability when attached to the babies’ bodies. With the 97% Seal of Recommendation from Buzzador, Libero had no trouble increasing brand awareness.

“I love Libero Touch. There is a line so you can see when the baby has peed, I think it is really nice, and the diaper is super soft.”

"We have had the pleasure of testing the Bosch MUMS2TW00 for a few weeks via Reviewclub. We have made both soft and hard cakes, as well as regular bull dough. It has done all the tasks well, however, the whisk was not so effective at whipping cream. But for thicker doughs, we think it has good power, it does not seem strained or so in the engine. There are many accessories which are good. It has a slim and modern design and looks good on the kitchen counter! All parts are easily washed in the dishwasher."

“First of all, I think the design is quite nice. You can choose between different skins to customise it. The delivery includes a storage case and several of these black rubber attachments. You can practise inserting the skins in front of the mirror, but it’s also very intuitive. So far, I have always had the problem that all earplugs become loose or slip out at some point. During a concert, I was constantly busy adjusting the earplugs. That’s definitely over now because the wings make them sit perfectly. I no longer have to worry about accidentally losing them. Now for the important part – the sound. You can still have a conversation without any problems. The sound is not dull, it is still clear, but simply quieter and therefore more pleasant. You can easily clean them with water. All in all, I am really thrilled and have finally found my favourites!”

"Like this sharply. Feels solidly built and stands extra extra firmly with the help of the suction cups at the bottom. The engine does a good job. Both for simpler tasks such as whipping cream, but also when putting dough and other heavier jobs. The sound volume is perfectly okay. What I like most is all the accessories you can complement it with. This means that it can completely replace a number of household appliances. It is also good in size, feels compact but still strong. Looks so good that you can have it in the kitchen."

When I unpacked [the coffee machine] for the first time, I was surprised at how big and powerful the coffee machine looked. Although I knew the dimensions when ordering, it still looked even larger in real life. If you only have limited space in the kitchen, this will probably be a bit difficult. Otherwise, the coffee machine makes a valuable impression with its titanium look… The taste of the coffee is full-bodied and very tasty. Whether it’s an espresso in the morning or a latte macchiato at noon, I’ve never had a coffee that I didn’t like. I was completely won over by the fully automatic coffee machine despite the high acquisition costs. You quickly have a really tasty coffee that is cheaper in the long run and better for environmental reasons than our previous capsule coffee machine.