What Is Consumer Activation and Why It Matters for Brands
What Is Consumer Activation and Why It Matters for Brands Hey there!Have you ever wondered why some brands just seem to “get” their customers, making them feel seen, heard, and eager to engage? The secret sauce often boils down to something called consumer activation. At Stars and Stories, we are experts in it and it […]
Year Long Content Creation Partnership
Year Long Content Creation Partnership Unlock Year-Long Content Creation with a dedicated Panel of Creators Imagine having a dedicated team of content creators at your fingertips, ready to showcase your products for an entire year. No more scrambling for influencer partnerships or juggling multiple campaigns—just consistent, high-quality content to keep your brand in the spotlight. […]
What Is Consumer Activation and Why It Matters for Brands
What Is Consumer Activation and Why It Matters for Brands Hey there!Have you ever wondered why some brands just seem to “get” their customers, making them feel seen, heard, and eager to engage? The secret sauce often boils down to something called consumer activation. At Stars and Stories, we are experts in it and it […]
Strengthening your Online Reputation Management with Reviews
Strengthening your Online Reputation Management with Reviews Online Reputation Management (ORM) The reputation of companies and individuals is no longer limited to word of mouth or traditional media channels. Instead, it is increasingly shaped by the opinions presented online through reviews and feedback on a wide variety of online platforms. This phenomenon has given rise […]
The power of-customer reviews the number behind growth
The power of-customer reviews the number behind growth What is the perfect number of customer reviews a brand should have to generate an increase in sales? As you know, online reviews strongly influence consumer behavior. From choosing a restaurant for dinner to selecting a service provider for a major project, reviews play a pivotal role […]
Ensuring Consumer Trust: Supporting EU ‘New Deal’ legislation
Ensuring Consumer Trust : Supporting EU ‘New Deal’ legislation How the ‘New Deal’ Legislation can Boost Consumer Trust With the proliferation of online reviews and testimonials, ensuring consumer trust has become increasingly challenging. Recognizing the significance of this issue, the European Union (EU) Commission has introduced the ‘New Deal’ legislation, a comprehensive framework aimed at […]
How negative reviews benefit your online sales
How negative reviews benefit your online sales Negative reviews are inevitable Reviews hold immense power over brands: they can either boost or hurt reputations. Companies are always improving their products to prevent as many negative reviews as possible, but let’s face it: nothing is ever one-size-fits-all. Negative reviews are inevitable, no matter how well-beloved it […]
The Complete UGC Guide: Essential Tips and Strategies for Success
The Complete UGC Guide: Essential Tips and Strategies for Success! User-generated content (UGC) has become a cornerstone of effective marketing strategies. From social media posts to customer reviews and videos, UGC offers brands a powerful way to engage with your audience authentically. In this comprehensive guide, we’ll delve into the world of UGC, exploring its […]
Keep it fresh: the importance of review recency
Keep it fresh: the importance of review recency Imagine scrolling through an online marketplace, searching for the perfect coffee machine. You stumble upon a promising candidate from a brand you’ve never heard of. The features seem impressive, but as you scroll down, you notice the last review was posted a year ago. Would you take […]
leverage authenticity and ugc to tackle fake reviews
The Power of Customer Reviews: What is the Number behind Growth? In the past year, governing bodies, including the European Commission, have taken a stand against the proliferation of fake reviews online. Their aim is clear: to empower online consumers by ensuring authenticity and trust in user-generated content (UGC). In this article, we’ll delve into […]
