Keep it fresh: the importance of review recency Imagine scrolling through an online marketplace, searching for the perfect coffee machine. You stumble upon a promising candidate from a brand you’ve never heard of. The features seem impressive, but as you scroll down, you notice the last review was posted a year ago. Would you take… Continue reading Keep it fresh: the importance of review recency
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The Complete UGC Guide: Essential Tips and Strategies for Success!
The Complete UGC Guide: Essential Tips and Strategies for Success! User-generated content (UGC) has become a cornerstone of effective marketing strategies. From social media posts to customer reviews and videos, UGC offers brands a powerful way to engage with your audience authentically. In this comprehensive guide, we’ll delve into the world of UGC, exploring its… Continue reading The Complete UGC Guide: Essential Tips and Strategies for Success!
Ensuring Consumer Trust: Supporting EU ‘New Deal’ legislation
Ensuring Consumer Trust: Supporting EU ‘New Deal’ legislation How the ‘New Deal’ Legislation can Boost Consumer Trust With the proliferation of online reviews and testimonials, ensuring consumer trust has become increasingly challenging. Recognizing the significance of this issue, the European Union (EU) Commission has introduced the ‘New Deal’ legislation, a comprehensive framework aimed at modernizing… Continue reading Ensuring Consumer Trust: Supporting EU ‘New Deal’ legislation
The Power of Customer Reviews: What is the Number behind Growth?
The Power of Customer Reviews: What is the Number behind Growth? What is the perfect number of customer reviews a brand should have to generate an increase in sales? As you know, online reviews strongly influence consumer behavior. From choosing a restaurant for dinner to selecting a service provider for a major project, reviews play… Continue reading The Power of Customer Reviews: What is the Number behind Growth?