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How negative reviews benefit your online sales Reviews hold immense power over brands: they can either boost or hurt reputations. Companies are always improving their products to prevent as many negative reviews as possible, but let’s face it: nothing is ever one-size-fits-all. Negative reviews are inevitable, no matter how well-beloved it is by consumers.  That… Continue reading How negative reviews benefit your online sales

Quantity matters: how review volume impacts conversion rates The volume of reviews that accompany a product offered for sale online has enormous significance. Imagine facing the dilemma of choosing between a product with a handful of reviews and one boasting hundreds – the decision seems clear, but its implications run deep. Let’s delve into the… Continue reading Quantity matters: how review volume impacts conversion rates

The Power of Customer Reviews: What is the Number behind Growth? In the past year, governing bodies, including the European Commission,have taken a stand against the proliferation of fake reviews online. Their aim is clear: to empower online consumers by ensuring authenticity and trust in user-generated content (UGC). In this article, we’ll delve into the pervasive… Continue reading Leverage authenticity and UGC to tackle fake reviews

Keep it fresh: the importance of review recency Imagine scrolling through an online marketplace, searching for the perfect coffee machine. You stumble upon a promising candidate from a brand you’ve never heard of. The features seem impressive, but as you scroll down, you notice the last review was posted a year ago. Would you take… Continue reading Keep it fresh: the importance of review recency

The Complete UGC Guide: Essential Tips and Strategies for Success! User-generated content (UGC) has become a cornerstone of effective marketing strategies. From social media posts to customer reviews and videos, UGC offers brands a powerful way to engage with your audience authentically. In this comprehensive guide, we’ll delve into the world of UGC, exploring its… Continue reading The Complete UGC Guide: Essential Tips and Strategies for Success!

Ensuring Consumer Trust: Supporting EU ‘New Deal’ legislation How the ‘New Deal’ Legislation can Boost Consumer Trust With the proliferation of online reviews and testimonials, ensuring consumer trust has become increasingly challenging. Recognizing the significance of this issue, the European Union (EU) Commission has introduced the ‘New Deal’ legislation, a comprehensive framework aimed at modernizing… Continue reading Ensuring Consumer Trust: Supporting EU ‘New Deal’ legislation