Finding sneaker freaks
Stars and Stories operates in a military fashion when these kinds of challenges arise. We actually welcome them. Love them, even. They force us to excel, and we have the intellectual property – in the form of complex algorithms and self-developed software – as well as a solid business architecture to make it happen.
First off, within 24 hours, we found more than 1200 Sneaker Freaks; that rare species of consumer that literally counts down the days until the next big-brand trainer release. The type that would fight you for the last Adidas pair on the shelf.
Once our campaign managers whittled down this vast number of applicants to just a handful of the best reviewers for this particular sneaker, we got them to sign an NDA, to ensure the trainers remained a secret – away from the public eye.