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Online reviews are imperative to the success of any company’s marketing strategy, affecting everything from conversion rates to SEO ranking.
What kinds of reviews are considered ‘high-quality’ for consumers? We’re here to list the criteria your reviews should need to make the cut.
As scathing as negative reviews can be at times, having them published across your website is not necessarily a bad thing.
Is it necessary to incentivise reviewers in order to collect authentic online reviews? Not really. Read more to learn why.