Thone seeks Reviews to gain genuine customer feedback

Campaign objective - Gather genuine customer feedback

As their small business has skyrocketed, Thone wanted to access genuine customer feedback on its products to continue producing high-quality protective earplugs. To do so, they needed to use an efficient review delivery service. Thus, Thone partnered with Stars and Stories for several Ratings and Reviews campaigns to gather genuine customer feedback on their ear protection products in the German market.

To prep for the three campaigns we ran for theThone M1, Thone X Classic, and Thone D1, we selected participants from our review community between the ages of 30-40 with representation from both genders.

The reviewers were asked about their interests in music, festivals, and concerts which is what our campaign managers based the selections on. They were also asked to use the product at specific events, which would allow the product to ‘perform’ in its most valuable environment.

About the product

Thone earplugs are a must for live music lovers around the world. Enjoy booming sounds at festivals and outdoor concerts without damaging your eardrums in a practical and stylish way. Music and conversations are effectively reduced with pleasant but well-adjusted decibels that retain the same sound quality when not wearing ear protection. Made with silicone material, the Thone ear protection product is transparent and nearly invisible when worn. Varying earplug sizes allow this product to be guaranteed to fit any ear size while being easily removable.

15

Geniune customer feedback delivered

15

Samples

4,1

Average rating

79%

Recommendation

131

Average words per review

"We have had the pleasure of testing the Bosch MUMS2TW00 for a few weeks via Reviewclub. We have made both soft and hard cakes, as well as regular bull dough. It has done all the tasks well, however, the whisk was not so effective at whipping cream. But for thicker doughs, we think it has good power, it does not seem strained or so in the engine. There are many accessories which are good. It has a slim and modern design and looks good on the kitchen counter! All parts are easily washed in the dishwasher."

Joost van de BeldBrand Activation & MarCom Specialist at Sony Benelux

“First of all, I think the design is quite nice. You can choose between different skins to customise it. The delivery includes a storage case and several of these black rubber attachments. You can practise inserting the skins in front of the mirror, but it’s also very intuitive. So far, I have always had the problem that all earplugs become loose or slip out at some point. During a concert, I was constantly busy adjusting the earplugs. That’s definitely over now because the wings make them sit perfectly. I no longer have to worry about accidentally losing them. Now for the important part – the sound. You can still have a conversation without any problems. The sound is not dull, it is still clear, but simply quieter and therefore more pleasant. You can easily clean them with water. All in all, I am really thrilled and have finally found my favourites!”

Martijn BraamBenelux Director | iRobot

"Like this sharply. Feels solidly built and stands extra extra firmly with the help of the suction cups at the bottom. The engine does a good job. Both for simpler tasks such as whipping cream, but also when putting dough and other heavier jobs. The sound volume is perfectly okay. What I like most is all the accessories you can complement it with. This means that it can completely replace a number of household appliances. It is also good in size, feels compact but still strong. Looks so good that you can have it in the kitchen."

E. EngqvistLindt

When I unpacked [the coffee machine] for the first time, I was surprised at how big and powerful the coffee machine looked. Although I knew the dimensions when ordering, it still looked even larger in real life. If you only have limited space in the kitchen, this will probably be a bit difficult. Otherwise, the coffee machine makes a valuable impression with its titanium look… The taste of the coffee is full-bodied and very tasty. Whether it’s an espresso in the morning or a latte macchiato at noon, I’ve never had a coffee that I didn’t like. I was completely won over by the fully automatic coffee machine despite the high acquisition costs. You quickly have a really tasty coffee that is cheaper in the long run and better for environmental reasons than our previous capsule coffee machine.

E. EngqvistLindt